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Jul 28, 2020, 05:00 ET New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related...


Feb 11, 2020, 05:30 ET Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019,...


Aug 07, 2019, 13:56 ET Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry...


May 28, 2019, 11:36 ET B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today...


Apr 04, 2019, 08:00 ET Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry. RealCDP...