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Mar 21, 2017, 09:46 ET Consumers dislike online pop-up ads the most, print ads in newspapers and magazines the least

MarketingSherpa asked 1,200 U.S. consumers, "In general, which type of ads do you most dislike? Please order the following ad types from most...
Print ads in newspapers and magazines are the most trusted advertising channel when consumers are making a purchase decision

Mar 16, 2017, 12:04 ET Print ads in newspapers and magazines are the most trusted advertising channel when consumers are making a purchase decision

MarketingSherpa asked 2,400 U.S. consumers, "In general which type of advertising channels do you trust more when you want to make a purchase...

Mar 14, 2017, 11:57 ET Biggest effect of age on consumers' channel preferences seen in mobile apps

MarketingSherpa asked 2,400 U.S. consumers, "How often to you disengage with marketing by doing the following?" Of the six possible answers for the...

Mar 09, 2017, 08:27 ET MarketingSherpa research discovers it's easier to lose customers with product reliability than it is to win them over

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally satisfied...

Mar 07, 2017, 09:00 ET Top reason customers use ad blocking software: They dislike large ads that pop up over an entire webpage

MarketingSherpa asked 2,400 U.S. consumers, "Why do you block online ads? Select all that apply." "I dislike large ads that pop up over entire...

Mar 02, 2017, 10:44 ET 52% of customers watch TV ads of companies they are satisfied with; most popular marketing channel of 12 surveyed

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally satisfied...

Feb 28, 2017, 08:00 ET 42% of satisfied customers say the company often puts their needs before its business goals

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers were...

Feb 23, 2017, 13:59 ET 51% of unsatisfied and 43% of satisfied customers often or always skip online pre-roll ads

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Of the companies with which you are generally satisfied,...
When asked about companies' marketing, 35% of unsatisfied customers say, "The company does not put my needs and wants above its business goals"

Feb 21, 2017, 08:24 ET When asked about companies' marketing, 35% of unsatisfied customers say, "The company does not put my needs and wants above its business goals"

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers were...

Dec 12, 2016, 09:00 ET Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals

Companies practicing true "customer-first marketing" have a lot to gain based on the results of a new online survey conducted by MarketingSherpa (www....

Sep 22, 2016, 08:30 ET Millennials something Snapchat something something

To help marketers step out of their day-to-day tasks for just a moment and get a new perspective of their roles, marketing industry publication...

Mar 16, 2016, 08:30 ET MarketingSherpa Summit 2017 Opens Call for Speakers

MarketingSherpa Summit 2017 has opened its Call for Speakers for marketers and industry experts to present their most successful digital marketing...

Feb 22, 2016, 11:08 ET Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital...

Feb 05, 2016, 12:57 ET MarketingSherpa Summit 2016 Breaks Pre-Conference Registration Record; Adds Dr. Leonard Mlodinow, Theoretical Physicist and Author, as Featured Speaker

MarketingSherpa Summit 2016, being held Feb. 22-24 in Las Vegas, is set to become the largest ever with a record number of pre-registered attendees,...

Jan 12, 2016, 03:25 ET Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

MarketingSherpa's sister publishing company, MarketingExperiments, has teamed up with top digital marketing blog, Convince & Convert, to help one of...

Nov 11, 2015, 08:30 ET MarketingSherpa Announces 2016 Award Winners

Optum and Sunrise Senior Living are the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards. Optum, a health services and...

Nov 02, 2015, 09:00 ET MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

In this era of data-driven marketing heralded by an exploding number of choices for brand communications and consumer targeting, it appears brand...

Sep 30, 2015, 09:00 ET Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns and...

Jun 29, 2015, 02:25 ET MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

A newly expanded MarketingSherpa Summit 2016, bringing the best practices in digital marketing programs to a broad spectrum of global marketing...

May 27, 2015, 09:00 ET MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for...

May 19, 2015, 09:00 ET MarketingSherpa Summit 2016 Opens its Call for Speakers

The call for speakers for MarketingSherpa Summit 2016, the showcase for the "best of the best" in digital marketing programs, has opened and will be...

Feb 23, 2015, 09:00 ET Global Email Marketers and Industry Leaders Convene in Las Vegas to Learn and Share Best Digital Marketing Practices and Recognize Innovation

International email marketers and industry leaders gather here starting today to learn strategies and techniques for improving their digital...

Feb 03, 2015, 08:30 ET MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other means. More ...

Dec 08, 2014, 12:09 ET MarketingSherpa Announces 2015 Award Winners; Launches Inaugural Readers' Choice Award

MarketingSherpa has selected the winners of its 10th annual awards, sponsored by BlueHornet, as well as commenced its first opportunity for readers...

Nov 18, 2014, 09:00 ET MarketingSherpa Email Summit 2015, The Original Research-based Email Marketing Conference, Set for Feb. 23 - 26 in Las Vegas

Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and Casino in Las...