News from smarty pants, llc A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

Aug 01, 2019, 05:43 ET Smarty Pants® Study Finds YouTube Is #1 Brand Among U.S. Kids

YouTube takes the title of kids' favorite brand in Smarty Pants' annual BRAND LOVE™ study of 350 brands spanning 19 consumer categories. With a...

Aug 07, 2018, 10:27 ET Smarty Pants® Study Finds Amazon Is #1 Brand Among U.S. Parents

For the second year in a row, Amazon takes the title of Parents' Most Loved Brand, according to the 2018 BRAND LOVE™ study of more than 8,900...

Aug 10, 2017, 08:27 ET Smarty Pants© Report Finds YouTube Is Kids' Most Loved Brand

YouTube maintains dominance as Kids' Most Loved Brand in the U.S., according to the 2017 Brand Love* study of more than 8,200 children and their...

Aug 24, 2016, 10:00 ET YouTube Now The #1 Brand Among U.S. Kids 6-12

Move over, Oreo, Disney, McDonald's and other iconic kid and family brands, YouTube tops this year's list of Kids' Most Loved Brands. According to...

Nov 24, 2015, 12:51 ET New Study Finds Amazon Is Now The #1 Brand Among Moms Of Kids Aged 6-12

If recent research findings are a predictor of moms' holiday shopping behaviors, Amazon will post the biggest wins of the season. The brand is now...

Oct 21, 2015, 02:23 ET OREO Is The #1 Brand Among Kids 6-12

OREO, America's "wonderfilled" classic cookie, tops this year's list of Kids' Most Loved Brands, according to findings from the 2015 Young Love®...

May 21, 2015, 05:23 ET Study Finds Teens and Tweens Would Elect Hillary Clinton

If elections were held today and tweens and teens ages 9 to 17 were able to vote, 41% would vote for Hillary Clinton from a field of presidential...

Oct 06, 2014, 11:41 ET iPad Is Now The #1 Brand Among Kids 6-12

The iPad's introduction five years ago forever changed the way kids and families consume entertainment. It is now the #1 brand among children 6-12,...

Nov 14, 2012, 09:08 ET Girls Becoming Fans Of Boy Brands

Girls might be into pink, pop stars, and ponies, but some of the fastest growing brands among girls are those that might be considered boyish,...

Nov 19, 2010, 08:18 ET Facebook Quickly Becoming a Favorite Among Kids Under 12

Facebook may not officially allow those under 13 to create accounts, but that's not stopping 1st-6th graders from naming the site as one of their...

Nov 01, 2010, 09:54 ET New Study Finds Dramatic Drop in Kid Love for Obama

If kids are any indication of the nation's sentiments toward the President, Democrats have reason to be worried at the polls on Tuesday. Obama's...