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Aug 27, 2012, 04:06 ET Wharton Customer Analytics Initiative Announces Buy 'Til You Die (BTYD) Models Package Release

he Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton School of the University of Pennsylvania, today announced the...


Aug 08, 2011, 11:32 ET Wharton Customer Analytics Initiative and Wharton Executive Education Announce Innovative New Workshop

The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, is pleased to announce a ...


May 19, 2011, 03:00 ET Wharton Customer Analytics Initiative to Support the Hearst Challenge, a Contest to Increase E-Mail Relevancy

The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, announced today that it...


Jan 11, 2011, 10:00 ET Customer Analytics Initiative Launches at The Wharton School

The Wharton Interactive Media Initiative (WIMI), a research center at The Wharton School of the University of Pennsylvania, announces its expansion...