Our experts help you stay informed on the latest trends, updates and strategic insights into GEO visibility.

Episode 5

Original research and thought leadership can help brands become trusted sources and stand out in AI search. In this session with special guest John Gonda, Vice President, Media & Public Relations, Sage Growth Partners, explore how to turn credible data and expert insights into evergreen content, amplify stories across multiple channels, and build lasting visibility with both journalists and AI platforms. Learn practical strategies to strengthen brand authority, earn media coverage, and extend the value and impact of your PR efforts over time.

Episode 4

AI agents are becoming a new gatekeeper for brand discoverability. This is changing how organizations need to think about visibility beyond traditional search. This session explores how AI agents research, evaluate and act on information—and why authoritative, well-structured content distributed across multiple channels can help brands become part of the AI knowledge and answer layers. Discover how AI bots are consuming content, the role of structured data and schema, and why building a consistent brand narrative remains essential in an increasingly agentic search landscape.

Episode 3

Small and midsize brands can compete in AI search—and they don’t need massive budgets to do it. This session shares practical strategies for increasing visibility in the AI “Answer Layer,” from taking a holistic, multichannel approach to PR and content to prioritizing owned content, LinkedIn and YouTube. Discover why an AI visibility strategy should start with understanding where AI platforms are getting their information.

Episode 2

How do you know if AI is telling the right story about your brand? In this session, discover how to evolve your communications scorecard, measure whether your key messages are accurately reflected across AI platforms, and identify content gaps that impact visibility. Learn practical frameworks to track AI search performance and turn measurement into action.

Episode 1

Want your content to be found and cited by AI? In this episode, our experts explain why FAQ sections are emerging as a best practice for AI search visibility and share real-world examples of how brands are using them to improve discoverability and influence AI-generated answers.