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Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Oct 29, 2025, 00:01 ET Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

"Younger consumers represent one of the most powerful spending forces in fashion, yet they are also the hardest to win and keep," says Mrin Nayak, a BCG managing director and partner, and a coauthor of the report. "Their shopping patterns are fluid and unpredictable, driven by a search for

More news about: Boston Consulting Group (BCG)

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