Understand how your campaigns perform across every channel, from press release
distribution to Multichannel Amplification™. Leverage data-driven insights to refine
future strategy and maximize visibility.
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REPORT
Track and evaluate the results of every press release with powerful analytics. Monitor key metrics like media pickup, engagement, audience and more to understand what’s making an impact. Compare campaign performance over time and download reports to share results and demonstrate ROI.
AEO & GEO BRAND REPORT
AI is transforming how audiences search and discover information, and you need to know what it's saying about your brand. The AEO & GEO Brand Report, powered by Trajaan, a Cision company, reveals how AI models describe your brand and shape your narrative in AI-generated answers. See how often you’re mentioned, review real responses and uncover insights to inform your brand strategy and strengthen your visibility in AI-driven search. Amplify is the only PR platform that supports users through the entire communications workflow, from research and planning to creation, distribution, ROI reports and LLM performance measuring with the AEO & GEO Brand Report.
See how PR Newswire Amplify™ helps you optimize for AEO and GEO, strengthening your brand’s presence in AI-driven search across the entire PR workflow.
WIRE METRICS
View your most critical KPIs like pickup, traffic, engagement and audience in one streamlined dashboard. Additionally, see AI metrices showing how many visits to your release come from LLMs. Interactive charts help you spot trends and evaluate performance across channels so you can demonstrate impact and refine future strategy. Compare up to three press releases side-by-side to quickly identify performance patterns.
AI SUMMARY
Instantly see an AI-generated summary of the main takeaways from your release’s performance, helping you understand the story behind the data. In addition to highlighting important insights, you’ll receive actionable recommendations for improving future releases.
AMPLIFICATION METRICS
When you amplify your story with solutions such as Guaranteed Paid Placement, SocialBoost or a Multichannel News Release, performance metrics are seamlessly integrated into your report. View impressions, audience reach, clicks and shares across channels. Monitor performance trends over time to understand how each amplification effort contributes to overall visibility and engagement.
PERFORMANCE OVERVIEW
Gain a holistic view of your brand’s performance across all press release campaigns to understand how your stories are resonating over time. Easily spot trends, compare results across campaigns and identify opportunities to improve your strategy.
The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification™ approach, we help brands achieve greater visibility, engagement and results.
Explore Our Platform
PR and Communications teams will typically first look at key performance indicators like pickups, traffic, engagement and views. These metrics are at the top of the wire metrics report. We also recommend visiting the “Traffic sources” widget to see what sources are driving the most traffic to your press release and how much is driven by AI search engines.
Data in the Report module is captured using PR Newswire’s proprietary analytics technology, which measures how press releases perform across our global distribution network and partner media sites.
Yes, you can download reports to your local device in PDF or CSV. You can also share them via email, directly from the Report module. Additionally, you can copy or download individual widgets in PNG.
The AEO & GEO Brand Report is powered by our search engine intelligence solution, Trajaan, a Cision company.