Go beyond the traditional press release with a branded, multimedia experience designed to engage audiences and extend your story across channels.
Turn Your Press Release Into an Engaging Digital Experience
A Multichannel News Release (MNR) gives your most important stories more room to make an impact. Combining a custom-branded landing page, multimedia content, interactive elements and PR Newswire distribution, an MNR transforms a traditional press release into an engaging digital experience built to reach audiences across channels.
Use an MNR to bring product launches, partnerships, research findings, corporate announcements and other high-impact stories to life with content that goes beyond text.
Why Use a Multichannel News Release?
Your biggest announcements deserve more than a text-only release. An MNR gives you a dedicated, branded destination where audiences can experience your story through a combination of written content, visuals, video and interactive elements.
Build a richer brand experience
Bring your brand identity into the story with custom design, branded elements and a page built around your content.
Give audiences more ways to engage
Add video, infographics, animations, calls to action and other multimedia elements that encourage audiences to explore your story.
Reach audiences beyond your owned channels
Give your announcement a branded destination while using PR Newswire distribution to reach journalists, influencers and other relevant audiences.
Track performance
Access reporting on your MNR alongside your traditional news release reporting in PR Newswire Amplify™, giving you visibility into how your content performs.
Make Your Story More Than a Press Release
An MNR can be customized with interactive and multimedia features designed to make your content more engaging, including:
Whether you're launching a new product, announcing a partnership or sharing new research, these elements can help turn important news into a richer digital experience.
Your Multichannel News Release From Concept to Distribution
1. Build your experience
Work with dedicated web designers and project managers to develop a custom-branded MNR around your content and campaign goals.
2. Add your brand and multimedia
Incorporate your visual identity, video, images, infographics and other content to create an experience that feels like your brand.
3. Review and approve
You have input throughout the process, including the look and feel of your MNR and its distribution timing.
4. Distribute your story
Once approved, your MNR goes live, and your content is distributed through PR Newswire. Depending on the MNR package you select, additional distribution and paid media options can extend its reach even further.
5. Measure the results
Track your MNR performance through PR Newswire Amplify™, where your MNR reporting is available alongside your traditional news release reports.
Choose the Multichannel News Release Option That Fits Your Campaign
MNR Pro
MNR Pro combines a Multichannel News Release with Guaranteed Paid Placement to give your campaign both distribution and paid publisher placement. Your MNR provides the branded destination for your story, while Guaranteed Paid Placement puts editorial-style content on publisher sites to help you reach audiences where they already consume news and information.
Includes 10,000 guaranteed page views + 150,000 impressions via paid placement.
Standard MNR
Our most popular MNR option combines paid, owned, shared and earned media strategies to help you reach target audiences, drive engagement and give your story a destination beyond the traditional press release.
Standard MNR includes a custom-branded landing page, national wire distribution, multimedia content, calls to action, online video distribution and an additional PR Newswire Influencer list.
Includes 10,000 guaranteed page views and up to six multimedia assets.
Basic MNR
Basic MNR delivers the core elements of a Multichannel News Release in a more budget-friendly package. It includes a branded landing page, press release distribution, lead generation, an influencer list and multimedia content.
Includes 5,000 guaranteed page views and three multimedia assets.
Multichannel News Releases are Ideal for High-Impact Announcements
Built for the announcements that matter most
MNRs are a strong fit for high-impact stories that benefit from more than text alone, including:
Support your search visibility
An MNR gives your announcement a structured, authoritative digital destination that can complement your broader search strategy. By bringing your key messaging, multimedia content and company information together in one branded experience, an MNR can support both traditional search and emerging AI-driven discovery.
A Standard MNR includes a custom-branded landing page created by a dedicated team of web designers and project managers, national wire distribution, up to six multimedia assets, distribution to an additional Cision Influencer list, calls to action, online video distribution and 10,000 guaranteed page views.
Depending on the package and campaign, an MNR can include features such as autoplay video, mouseover effects, content blocks, page-load animations, animated infographics, custom icons and font matching.
MNRs are designed for high-impact announcements that benefit from a richer digital experience. Product launches, partnerships, research findings and major company updates are common examples.
An MNR can complement traditional and AI-driven search strategies by providing a structured, authoritative destination for your announcement and its supporting content. It should be considered one part of a broader search visibility strategy.
Yes. You can access MNR reporting alongside your traditional wire release reports through PR Newswire Amplify™.
Your dedicated project team will work with you through the development, review and approval process to prepare your MNR for distribution. Timing can vary based on the complexity of the experience and the assets included.