#1 New York Times Bestseller, "Life Code: The New Rules For Winning In The Real World" By Dr. Phil McGraw Now Available In Paperback

LOS ANGELES, June 23, 2014 /PRNewswire/ -- Almost 18 months after its bestselling debut, Life Code: The New Rules for Winning in the Real World (Bird Street Books, Inc.), Dr. Phil McGraw's handbook for empowering readers to become the leaders of their own lives and, just as importantly, protect themselves and those they love, released in paperback.

"Life is a game – and you will either be a player or be the one played," explains Dr. Phil McGraw.  "Yesterday's rules and expectations about relationships, emotions and interacting just simply don't apply any more, not like they used to...and those who figure that out and adapt to the current world will have an incredible edge."  This book creates an urgent awareness within readers, and helps them become street-smart and savvy. 

Life Code offers readers a rare glimpse inside the minds of "bad guys" we all have in our lives, in the form of a "Secret Playbook" that spells out exactly how the users, abusers and exploiters think and act. But it goes so much further, revealing the "Sweet Sixteen" powerful tools that the world's most successful people know and use on a daily basis to get, and keep, what they want.

Among other Life Code lessons, readers will learn to:

• Accept that "life is a game" and decide whether they want to play or be played.
• Identify the BAITERs (Backstabbers, Abusers, Imposters, Takers, Exploiters and/or Reckless people) through the "Evil 8" Identifiers.
• Evaluate how well this full-contact sport known as life is being played, and learn the steps, traits and techniques necessary to win at everything – every day.
• Recognize that much of life is a negotiation and learn to successfully negotiate across all areas: work, marriage and family.
• Adopt a new "Life Code" by operating from a winner's playbook with the most competitive tactics – the "Sweet 16" – for winning in the real world.
• Implement the new "Life Code" and learn how it not only applies to them, but also to their family, and their role as parents.

A companion DVD, Beyond Life Code, is still available, in which Dr. Phil himself gives the reader an in-depth look into how the information within the pages of this book can be applied to everyday life, by way of example.

The paperback version of Life Code: The New Rules for Winning in The Real World retails for $15.99 and is currently available everywhere books are sold.  The hard copy and unabridged audiobook are also still available, the latter read by Dr. Phil himself.

Dr. Phillip C. McGraw, PH.D. is the host of America's number-one daytime talk show, Dr. Phil, and is perhaps the most well-known expert in the field of psychology and human functioning in the world. In his many years on television, the last twelve hosting the Dr. Phil show, he has devoted his international platform to delivering commonsense information to individuals and families seeking to improve their lives by tackling such critical and timely subjects as bullying, drug abuse, domestic violence, depression, child abuse and suicide.

Dr. Phil is the author of seven #1 New York Times bestsellers, published in 39 languages with more than 30 million copies in print.  They include Life Strategies:  Doing What Works, Doing What Matters (1999), Relationship Rescue: A Seven-Step Strategy for Reconnecting With Your Partner (2000), Self Matters: Creating Your Life from the Inside Out (2001), The Ultimate Weight Solution:  The 7 Keys to Weight Loss Freedom (2003), Family First:  Your Step-by-Step Plan for Creating a Phenomenal Family (2004), Love Smart:  Find the One You Want – Fix the One You Got (2005) and Real Life: Preparing for the 7 Most Challenging Days of Your Life (2008). 

Bird Street Books, Inc., launched in May 2012, is a boutique publishing company founded and led by Jay McGraw.  Its consumer website, TheBookNook.com, features Bird Street Books' proprietary titles.

SOURCE Bird Street Books, Inc.