LOS ANGELES, April 6, 2011 /PRNewswire/ -- One of the nation's biggest radio stations, 102.7 KIIS FM, and one of the world's top celebrity and entertainment reporting brands, Just Jared, have entered into a strategic and collaborative relationship to share breaking news, resources and content to maximize the strength and reach of both entities. This alliance comes at a time when both KIIS FM and Just Jared are recognized as beacons for pop culture, and both are the undisputed leaders on their respective sides of the aisle. VP of programming for KIIS FM in Los Angeles, John Ivey, says, "The strength of this partnership is about the influence of KIIS and Just Jared's average collective audience across all assets of more than 10.8 MILLION people per month (according to Arbitron, comScore, and Omniture). That really opens doors for unlimited opportunity and creative development, not only for our brands but for artists as well."
"We are exploding with ideas right now, and see this as a launch pad for so many things," states Julie Pilat, Music Director for KIIS FM. "Our first step is launching a nightly feature on KIIS FM with JoJo on the Radio, 'The Night Time Sleaze.' It's an evening celebrity/entertainment report. Just Jared provides the content and goes live on the air with JoJo. Karli Henriquez (a long time part of JoJo's show on KIIS) will fill in as the official Just Jared West Coast Reporter for breaking news."
In addition to the nightly on-air feature, Just Jared and KIIS FM will utilize Karli to cover entertainment events and red carpets in Los Angeles on behalf of both, reporting across all of KIIS FM's and Just Jared's assets (on-air, blogs, Facebook and Twitter).
Next to launch is a weekly "New Music Monday" feature. This will also live on all of the combined assets and will feature new artist interviews, performances and exclusives and debut new music as the KIIS FM and Just Jared "MUST LISTEN OF THE WEEK." Pilat continued, "Imagine the invaluable exposure this massive platform offers new artists."
An example of how the collaboration will be utilized to maximize reach for both will be seen at KIIS FM's infamous pop music festival, Wango Tango, happening at Staples Center in Los Angeles on May 14th. Just Jared will have an exclusive lounge set up backstage inside the event celebrity/artist gifting suite. All exclusive content generated and gathered in the "Wango Tango Just Jared Lounge" will be delivered by the partners to their devoted audiences for maximized reach and distribution.
About the relationship, Jason Eng, CEO, Just Jared, Inc. said, "We are thrilled to be teaming up with KIIS FM on this partnership as music and pop culture will forever be intertwined. KIIS FM is always on the pulse of music in Los Angeles and we're excited to bring our positivity for the latest entertainment news to its millions of listeners. We think the Just Jared readers are going to love this opportunity to be Just Jared listeners as well."
KIIS FM is owned and operated by Clear Channel Communications, Inc. Clear Channel Radio is a leading radio company focused on serving local communities across U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and cell phones and used via navigation system from BMW, Volvo, TomTom, Garmin and others. The company's operations include radio broadcasting syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communication, Inc. (OTCBB.CCMO), a leading global media entertainment company. More information on the company can be found at www.clearchannel.com.
Just Jared, a multi-media entertainment group that includes JustJared.com and teen spin-off JustJaredJr.com, provides premium pop culture trends, extensive celebrity photo galleries and breaking entertainment news. An established Internet presence since 2005, Just Jared, Inc. has grown rapidly due to the fresh perspective it brings to the often harsh world of celebrity news. Over the years it has built a team of smart, savvy contributors dedicated to delivering the latest pop culture 24/7. Today, Just Jared receives over 100 million page views per month across its network of sites.
Just Jared was recently featured in the New York Times and named to Yahoo's prestigious Top 10 Bloggers Roll. The site was previously highlighted by Vanity Fair & InStyle as one of the world's leading Entertainment Sites.
SOURCE Just Jared