ST. LOUIS, June 26, 2017 /PRNewswire/ -- Earlier this month, 1 Stop VAR Shop (1Stop) opened its virtual doors at 1stopvarshop.com, and intends to change the way Cisco value added resellers (resellers) approach marketing. 1Stop's mission is to help Cisco resellers grow their business by professionalizing their Brand, enabling their Sales teams and improving their market relevance through state-of-art, digital-ready marketing. Through its website, 1Stop offers a robust range of quickly customized and professionally designed, affordable marketing assets. Available assets include: business cards, collateral, banner stands, promotional campaigns and websites.
Many Cisco resellers struggle with marketing. Traditional marketing agencies are expensive (requiring significant capital expenditure) and have little insight on how to sell or position infrastructure technologies, solutions and professional services. Marketing firms who focus in the reseller space predominately offer promotional and lead generation programs that prove short on driving business, and are often a distraction to a reseller's key resources. With 1Stop, resellers have a new marketing resource with over ten years of direct, hands-on, VAR experience and a robust set of products. Through 1Stop, a reseller can update their entire Brand and enable their Sales team quickly, affordably and effectively.
"We are excited to offer professional, state-of-the-art marketing that is affordable to resellers of all sizes," says Colin Millstone, 1Stop's Principal / Founder. "We work with Cisco, VARs and distributors every day and we see the impact that is made through holistic branding, clear messaging and modern content."
1Stop brings true innovation to Marketing by making professionally designed, fully customizable assets, available on-demand. Each asset is complete with all messaging, graphics and copy. Customers simply upload their logo and company information, and within a few days receive a digital proof of their fully customized piece(s). 1Stop also allows Cisco resellers to add their Cisco Partner badge to any asset. When the Cisco Partner badge is added to an asset, it is co-branded, making the cost of that asset covered by Cisco marketing funds. 1Stop also offers expedited printing, and will deliver printed business cards, collateral and banner stands in weeks.
To date, 1Stop's top seller has been the digital-first website (starting @ $5,000), which comes complete with full Cisco content for solutions and products. All websites are built on the WordPress platform and are easy to edit and manage, once deployed. 1Stop does offer managed website hosting, with an additional fee.
"This is just the beginning, phase one," says Millstone. "We have a number of kinks to work out, and then our roadmap includes: new products, enhancements to the user experience, product bundles, training classes, marketing coaching and eventually an entire membership gateway!"
About 1 Stop VAR Shop
Headquartered in St. Louis, Missouri, 1 Stop VAR Shop is a provider of on-demand marketing assets for value added resellers in the technology marketplace. The company offers professionally designed assets, including: business cards, banner stands, collateral, promotional campaigns and websites. Marketing assets are customized and delivered with the customer's logo, color palette and business information. 1 Stop VAR Shop is an innovative marketing company with over ten years of experience working with value added resellers, distributors and manufacturers in the technology marketplace. Additional information can be found at https://www.1stopvarshop.com
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SOURCE 1 Stop VAR Shop