10 Minutes of Play a Day Can Help a Child In Need

Toys"R"Us® and Save the Children Launch Web Series to Spotlight New #PlayWithPurpose Fundraising Campaign

Mar 09, 2016, 09:08 ET from Toys"R"Us, Inc.

WAYNE, N.J., March 9, 2016 /PRNewswire/ -- Toys"R"Us® has launched a brand-new 'Play With Purpose' fundraising and awareness campaign in partnership with Save the Children – the leading nonprofit working to ensure every U.S. child is healthy, safe and learning. Together, they've embarked on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children's emotional, physical and cognitive development and future growth. To demonstrate the need for purposeful play and spotlight the impact that even 10 minutes of play per day can have on a child in need, Toys"R"Us has developed a video series.

Watch The First Webisode Now! https://youtu.be/MnRmiTYYy7g

In this first vignette, viewers get a glimpse into the life of Paula, a mother of two who has experienced a number of hardships, including homelessness, which contributed to her daughters exhibiting anger issues. They frequently fought, kicked and screamed at one another, and Paula reached a breaking point. With the help of Hollie, a Save the Children home visitor, Paula has seen the monumental effect that the daily integration of basic play has had on her children's behavioral issues. Hollie has shown Paula how to use play to foster patience and teach the girls to take turns, while having fun together. Paula credits Save the Children with turning her household around and giving her a chance to be the caring, engaged mom she wants to be.

Now through April 17, customers can make cash donations at any Toys"R"Us or Babies"R"Us® store, or online at Toysrus.com/PlayWithPurpose to support Save the Children's early childhood development programs.


SOURCE Toys"R"Us, Inc.