1,000 Ways to Tell Mom What She Needs to Hear This Mother's Day

For Everything Moms Need to Hear, There's a Hallmark Card to Help Say It

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Apr 27, 2012, 11:42 ET

KANSAS CITY, Mo., April 26, 2012 /PRNewswire/ -- Times have changed since the first Mother's Day was celebrated nearly 100 years ago, but one thing has remained the same — all moms have something they need to hear. And, for everything moms need to hear, there's a Hallmark card to help say it. Mother's Day is May 13, and Hallmark offers nearly 1,000 Mother's Day cards — 1,000 ways to tell a mom, grandma, daughter or mother figure that she made you who you are today; that she's ready to be a mom; that even though you're not related by blood, she's connected to your heart; or that, although she's not perfect, she's perfectly yours.

"It's easy to get caught up in the blur of life and neglect to tell people what they mean to you," said Hallmark greeting card writer and mom, Molly Wigand. "But these relationships are what make life worth living. Mother's Day provides a perfect opportunity to pause, and a Hallmark card serves a great way to tell mom what she needs to hear on Mother's Day and any day."

Guided by consumer research, Hallmark's Mother's Day card offering includes special wishes for a variety of familial situations, as well as innovations as unique as consumers' relationships. The Nature's Sketchbook collection by Marjolein Bastin features 16 new exquisitely crafted paper designs and fresh messages. More than 50 Mother's Day cards feature technology, such as motion, sound, fiber optics and lights. With a touch of a button, a mom's card can come to life with cut-out characters or lights moving in tune with music.

Pet-loving moms and grandmas will enjoy consumer-created cards featuring four-legged furry friends and funny messages. This collection was created through Hallmark's Mother's Day Unleashed Contest. For those looking for sophisticated greetings, Hallmark offers 30 highly-crafted Boutique Greetings which showcase adornments, such as gems and other creative details.

Hallmark.com also offers a fun way to put a personalized touch on Mother's Day cards. With just a few clicks on Hallmark.com, consumers can pick their favorite card design, customize it with a photo of them and their moms and add a personal message to create Mother's Day cards that cannot be found anywhere else. To check out the full line of Mother's Day greetings, visit your local Hallmark Gold Crown store, Hallmark.com or a participating Hallmark retailer.

In addition to cards, Hallmark offers a variety of gifts for Mother's Day, including:

Hallmark Recordable Artwork: For parents who want to preserve their children's stories before the memories are gone forever, Hallmark offers Recordable Artwork. Kids can turn a work of art into a Mother's Day masterpiece by recording a special message just for mom. Hallmark's new Recordable Artwork line features four products — Canvas Art Kit, Art Gift Book, Recordable Magnetic Photo Clips, Recordable Frame Cards
Conversations to Keep™ Recordable Books: Filled with open-ended questions that spark imaginative answers, Conversations to Keep™ Recordable Books capture answers only kids can give. Hallmark offers two new titles: "Mom & Me" and "Grandma & Me" for this Mother's Day.
Blooming Expressions: New in 2012 and the first of its kind, Hallmark Blooming Expressions allow people to deliver love and appreciation to mom, grandma, a spouse, friend, a mother-in-law, etc., on Mother's Day and any day of the year. With the press of a button, a flower blooms to reveal a special message. The best part — the flower closes and can bloom repeatedly.

For more information, visit www.Hallmark.com or Hallmark's newsroom.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark