$10,000 Cash Giveaway to Celebrate Launch of Happylatte's New Mobile Game Days of Crime

BEIJING, May 16, 2014 /PRNewswire/ -- $10,000 dollars in cash, that's what mobile game developer Happylatte is putting on the table to celebrate the release of their new free-to-play game Days of Crime. Sending in a photograph in which you or one of your friends resembles a character from one of the five gangs in the game is sufficient to participate, but in order to take home the cash, creativity and originality are highly recommended.

"The game is a first person, real-time player versus player shooter on mobile," says Oliver Bulloss, Senior Product Manager for Days of Crime. "Players take on opponents from around the world in short one-on-one duels and battle their way up to become the world's most feared gangster." He adds that fights take place in different locations around the world and characters can be customized to represent one of five main gangs: Triads, Bikers, Mercenaries, Streetz, and Mafia. Bulloss continues with details on the $10,000 contest: "We wanted to do something different than an average advertising campaign to celebrate the worldwide release of the game. At the same time, we feel like we've created more than just a fun game with Days of Crime; we've created a world that is immersive and engaging. We want players to be able to fully participate in our Days of Crime launch, so what better way to reward their enthusiasm for the game and creativity than by giving out a pile of cash? And, even more importantly," he adds with a smile, "a briefcase with ten thousand dollars is pretty gangster if you ask me."

In order to qualify for the competition, participants need to register their entry and Days of Crime player number through the contest website, which can be found at www.daysofcrime.com/photocontest. They then take and post one or more pictures publicly to Twitter and/or Facebook using the hashtag #DaysofCrime. The submission period will close on June 8, 2014 and a jury from Happylatte will then select the best 50 pictures based on creativity and how "gangster" they are. These will be put up for public vote from June 13 - June 22 through the Days of Crime Facebook page and the winner with most public votes will take home the $10,000 in cash.

More info on the contest can be found here: www.daysofcrime.com/photocontest

More info on Days of Crime can be found here: www.happylatte.com/game/days-of-crime/

About Days of Crime

Shoot, hustle and steal your way to the top and become the most powerful gangster in the world!

Real-time first person mobile duels where you choose your style, grab some guns and fight with gangsters all over the world. Collect cash and experience to level up and unlock awesome new weapons and items. Are you a quiet but deadly Triad or the loud and crazy Biker? With 5 different gangs styles to choose from you'll find one that lets you unleash your inner gangster.

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About Happylatte

Founded in 2009, Happylatte is on a journey to build the perfect mobile game for the world; a game that packs intense social experiences into tiny screens, and delivers virtual worlds into your hand. Our games, Days of Crime, Pee Monkey and the #1 chart-busting title High Noon, are a "newfangled" blend of free-to-play and massively multiplayer social games that perfectly fits the modern mobile phones.

Happylatte is backed by Index Ventures in the UK (http://www.indexventures.com/), who are investors in King.com (Candy Crush), SuperCell (Clash of Clans and Hay Day), Dropbox, Soundcloud and Last.fm.

SOURCE Happylatte