13-YEAR-OLD GEN ZALPHA FOUNDER COCO GRANDERSON TEAMS UP WITH SKINCARE ICON RON ROBINSON TO LAUNCH YES DAY™, THE FIRST GLOW-INDUCING LINE FOR TEENS AND TWEENS

LOS ANGELES, Oct. 1, 2025 /PRNewswire/ -- The skincare aisle just got a major glow-up. Meet Yes Day™, the first ever teen-tested skincare brand made for Gen Zalpha. Created by 13-year-old skincare obsessionist Coco Granderson, and formulated by award-winning cosmetic chemist Ron Robinson (BeautyStat, Rhode, and formerly Estée Lauder), Yes Day™ officially launches nationwide today.

The line offers vibe-boosting, glow-inducing, clean, gentle, and clinically proven essentials designed for skin that is figuring itself out.

The spark for Yes Day™ came when Granderson, then just 11, went shopping with her mother and noticed something missing.

 "The shelves were packed with adult products, but nothing felt right for me," said Granderson. "I knew I wasn't the only one who wanted skincare that worked but wasn't too harsh - and could be fun and collectible. So I decided to create it."

The brand's name comes from Granderson's family tradition: on birthdays, everyone gets a "Yes Day," a day full of joy, positivity, and freedom to say yes to fun. Granderson wanted her skincare brand to carry the same spirit, helping young people everywhere make every day a Yes Day™ with self-care and confidence.

Yes Day™ pairs Granderson's joyfully fresh Gen Zalpha perspective with Robinson's decades of skincare expertise to deliver formulas that are fun, effective, and gentle enough for skin in flux.

"Skincare should be a happy place, not stressful or confusing," said Robinson. "Yes Day™ gives the next generation the right start: products designed for them, not hand-me-down formulas from the adult beauty counter. Yes Day™ formulas strengthen the skin barrier, calm irritation, and keep skin healthy without harsh ingredients."

The debut lineup features four essentials for the teen cabinet, all powered by the brand's exclusive Yes Magic™ complex, a blend of probiotics, moisture magnets, and antioxidants that bring balance back to delicate skin barriers while keeping breakouts, irritation, and dullness at bay. 

• Float Foam™ Cleanser — A gentle, barrier-balancing cleanser that foams up to remove excess oil, dirt, and other buildup.
  
  
• Whip Dream Moisturizer — A soft, fluffy gel cream that locks in moisture and levels up glow for bouncy, hydrated skin.
  
  
• Inner Beam™ Hydration Mist — An antioxidant-rich mist that refreshes and hydrates on the go, serving dewy skin anytime.
  
  
• Lip Sweetie™ Lip Mask — A recovery treatment that deeply hydrates and softens lips, leaving a shiny, not sticky, finish.

Dermatologist-approved, safe for all skin types and tones, tested on tweens ages 10 and up, and free from aggressive acids and harmful chemicals, Yes Day™ is designed to build confidence through healthy, habit-forming skincare routines with positive self-care.

"I made Yes Day™ for people my age who want glowing skin without all the extra steps," said Granderson. "It's skincare that boosts your mood as much as your glow."

In a Sephora Kids world where Gen Zalpha uses skincare made for adults, Yes Day™ is on a bigger mission to give teens and tweens a solution made just for them. 

Yes Day™ is available now at www.YesDayWorld.com with products ranging from $15 to $32. The brand plans to expand in 2026 with new launches, limited-edition collaborations, and social media mental health advocacy programs.

For more information, visit www.YesDayWorld.com or follow @yesdayworld on social media.

ABOUT YES DAY™ 

Yes Day™ is a teen-tested line of vibe-boosting, glow-inducing essentials designed for Gen Zalpha skin in flux. Founded by 13-year-old entrepreneur Coco Granderson and formulated by award-winning cosmetic chemist Ron Robinson, Yes Day™ delivers clean, gentle, clinically tested formulas (on ages 10+!) that rev your radiance, and keep the skin barrier in check. Powered by a proprietary Yes Magic™ complex of probiotics, moisture-binding magnets, and antioxidants, the collection is safe for teens and in-betweens. With a brand DNA that is teen-worthy, trustworthy, crave-worthy, and planet-worthy, Yes Day™ is more than skincare — it's a happy place for teens to build healthy routines, feel good in their skin, and glow all out. Feeling good looks good on you™. 

SOURCE YES DAY