140 Proof Powers Advertising for HootSuite's Android and iPhone Apps

Personalized and Targeted Ads via the 140 Proof Platform Now Available on HootSuite's Mobile Dashboards

Mar 02, 2010, 09:00 ET from 140 Proof

SAN FRANCISCO, March 2 /PRNewswire/ -- 140 Proof (www.140proof.com), the first scalable ad solution built exclusively for Twitter, today announces that it will integrate targeted ads for the newly released Google Android™ App and updated iPhone® App powered by HootSuite, the Twitter tool for professionals. 140 Proof's scalable and personalized ad solution will help brand advertisers reach HootSuite's loyal userbase on the mobile device with ads optimized for individual users' interest.

Advertisers can now create unobtrusive, personalized, and highly-performing ads on Twitter, through the 140 Proof platform, and users can access these ads on the Android and iPhone via HootSuite. The ads behave just like tweets: each ad must have a real tweet associated with it so users can reply, and if desired, retweet the ad.

"The release of 140 Proof on our iPhone and Android platform lets advertisers match their messages directly to their target audience on their mobile device," said Ryan Holmes, CEO of HootSuite. "Like HootSuite, the 140 Proof platform is simple to use, and provides invaluable information to anyone looking to market on Twitter."

"140 Proof is the first scalable ad solution built exclusively for Twitter and works for advertisers of any size, providing them with measurable results and real ROI," said CEO Jon Elvekrog. "We are excited to be working with HootSuite, allowing users to access the platform on today's leading mobile devices."

In addition to integrating 140 Proof's targeted advertising platform, HootSuite has expanded its mobile offerings with both a full and lite (free) version of its apps. The social media dashboard now allows users to manage multiple Twitter accounts, compose and schedule messages, and track statistics on the go.

Check out the blog post here. http://blog.hootsuite.com/android-iphone-release/

For more information on 140 Proof, please visit http://140proof.com/. For additional information on HootSuite, visit http://hootsuite.com/.

About 140 Proof:

140 Proof is the first scalable ad solution built exclusively for Twitter. 140 Proof matches ads to people by what they care about, using public Twitter data.  140 Proof's patent-pending algorithm reaches the right audience across mobile devices, desktop clients, and the web: wherever tweets are served. 140 Proof is headquartered in San Francisco, California, and backed by a $2 million investment from Blue Run Ventures and Founders Fund raised in the summer of 2009.  For more information visit www.140proof.com.

About HootSuite Media, Inc.

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite's unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

Launched in Dec. 2008 by Invoke Media, HootSuite's rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable's Open Web, Canadian New Media, and Shorty Awards. For more information visit http://hootsuite.com/.

SOURCE 140 Proof