RUTHERFORD, N.J., Oct. 12 /PRNewswire/ -- In an effort to break through the cluttered sports media landscape 16W Marketing announced today the formation of The Experts Network (TXN), an integrated marketing & media company consisting of the world's most respected and knowledgeable sports analysts that will deliver group rights through multiple platforms including sponsorships, endorsements, licensing partnerships, digital and social media. TXN will utilize its platform to develop licensed products, memorabilia/trading cards, and unique online sports content.
The principals involved in the creation of TXN are comprised of 16W clients including:
- Cris Collinsworth – NBC Sports NFL Analyst / Showtime NFL Analyst
- Boomer Esiason – CBS Sports NFL Analyst / WFAN Radio Personality
- Nick Faldo – CBS Golf Analyst / Golf Channel Analyst
- Howie Long – Fox Sports NFL Analyst / Westwood One
- Cal Ripken Jr. – TBS Baseball Analyst / Sirius XM
- Phil Simms – CBS Sports NFL Analyst / Showtime NFL Analyst
- 16W Marketing – Full service marketing firm that will manage company's day to day operations
"The premise of The Experts Network is to create an integrated marketing and digital media company consisting of the world's most respected and knowledgeable sports analysts who will deliver a unique platform to corporate partners and exciting information to sports enthusiasts," said Frank Vuono, co-founder and partner at 16W Marketing, LLC. "Similar to when I helped launch the original NFL Quarterback Club, which highlighted the top players at the marquee positions, TXN goes a step further by utilizing the best broadcasters and analysts' knowledge and passion for the game to create a one-stop destination for sports information and marketing. The collective talent of Cris, Boomer, Nick, Howie, Cal and Phil, both on the field and now in broadcasting, is powerful and attractive to current media outlets and corporate America."
TXN will appeal to sports aficionados as well as companies looking to reach this demographic group. TXN will work with corporate and media partners who understand the company's value and will collaborate to create unique sports programs that may include sponsorships, events, mobile applications/tutorials and charitable/community efforts.
"One of the missions of TXN is to bring greater value to companies who want to extend their brand through a mutually beneficial association while working together to create unique and exciting sports properties," added Cal Ripken.
As previously announced, TXN's first business venture is a partnership with Sports Illustrated for a sports information destination site, entitled Behind the Mic, which debuted on October 1st on SI.com. Presented by Allstate Insurance, Behind the Mic features unique and original content from The Experts Network via video vignettes.
"The desire for expert analysis and commentary in sports has reached its highest level and who better to provide insight and analysis than former pro athletes who have helped to set the industry standard. The Behind the Mic property is the perfect launching pad for TXN" said Steve Rosner, co-founder and partner at 16W Marketing, LLC.
"I am very excited about the opportunity to help shape what news is being distributed directly to the fan via online distribution and social media outlets," said Cris Collinsworth. "My opinions, and those of my partners in TXN, are based on our past experiences as players and sports enthusiasts. We are inviting fans into our own 'water cooler' discussions."
About 16W Marketing, LLC
16W Marketing, LLC is a full service sports marketing company utilizing a completely integrated approach in the development of client programs. 16W believes that the creation and management of a client's position and image requires that all marketing disciplines be fully synchronized so that a clear, effective, and unified message is communicated to the appropriate audience. 16W Marketing represents such names as Cal Ripken Jr., Howie Long, Clyde Drexler, Boomer Esiason, Phil Simms, Cris Collinsworth, Hakeem Olajuwon, Jim Kelly, Chris Simms, Junior Seau, Chris Long and Teddy Atlas. 16W's mission is to provide clients with a competitive advantage in their respective category. 16W creates and maximizes opportunities by employing the knowledge and skill acquired over years of developing marketing properties and identifying those opportunities which best suit client needs. 16W, led by partners Steve Rosner and Frank Vuono, draws on its vast experience to plan, implement and evaluate marketing strategies that ensure client satisfaction. As a marketing partner, 16W's primary goal is to assemble all marketing elements into a comprehensive package designed to meet specific business objectives.
SOURCE 16W Marketing