2010 a Big Year for Shopatron Archery, Bowhunting Brands

Dec 29, 2010, 18:45 ET from Shopatron

SAN LUIS OBISPO, Calif., Dec. 29, 2010 /PRNewswire/ -- Shopatron's archery brands have closed 2010 with a bang. From August to November, a prime archery and bowhunting season for outdoors enthusiasts, online sales for archery brands in the Shopatron exchange were up 21 percent year over year.

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There are more than 25 archery brands using Shopatron retail-integrated eCommerce, joining a network of more than 250 sporting goods brands partnering with over 5,000 sporting goods dealers to fulfill orders and increase sales online and in stores. Many of those archery and hunting brands will kick off the year at next month's Archery Trade Association Trade Show (ATA) and the Shooting, Hunting, Outdoor Trade Show (SHOT).

"Our outdoors client brands have it figured out," said Ed Stevens, founder and CEO of Shopatron. "They realize more and more consumers are buying outdoors gear online. And working with Shopatron allows those brands to sell more and grow their dealer network by allowing their prized dealers to fulfill online orders."

The ATA Trade Show, an event promoting commerce within the archery and bowhunting industries, runs Jan. 6-8 in Indianapolis. Current Shopatron-enabled brands exhibiting at ATA include: Alpine Archery, Cajun Archery, Gateway Feathers, Hunter's Specialties, Martin Archery, Inc., Muzzy Products Corp., New Archery Products, Pine Ridge Archery Products, Precision Shooting Equipment, Rinehart Targets, Rivers Edge Treestands, SKB Corp., Specialty Archery, L.L.C. and Tru-Fire.

Other ATA participants, including Sitting Hawk, Outdoor Prostaff, Ol' Man Outdoors, High Country Archery, Clean Shot and Blacks Creek, have recently joined the Shopatron network and are scheduled to launch online stores in early 2011.

The SHOT Show, scheduled for Jan. 18-21 in Las Vegas, will also host many Shopatron-enabled exhibitors, including Browning Archery, Gamehide, Tippman Sports, Ultimate Survival Technologies and Weber's Camo Leather Goods.

Online sales on Shopatron are also up across the sporting goods and recreational category, with same-store sales up 48% year over year in the month of November, following a 38% increase in the third quarter.


Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the unique eCommerce needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, enabling in-store pickup capabilities that drive traffic to stores for additional services and sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron