2010 Heirloom Ornament Collection Has Something for Everyone

Dec 07, 2010, 09:18 ET from American Greetings Corporation

CLEVELAND, Dec. 7, 2010 /PRNewswire/ -- One of the great joys of the holiday season is filling the family tree with beautiful accessories and cherished ornaments. For more than 22 years consumers have eagerly sought out the latest introductions in the Heirloom ornament collection from American Greetings Corporation, (NYSE: AM) to help them with this, and this season there is no shortage of original offerings to add to a family collection or share as a thoughtful gift. As always the line is filled with fun licenses, great customizable formats and the latest innovations to light up any celebration.

This year's collection of licenses is highlighted by a new offering featuring singer-songwriter Taylor Swift. The four-time Grammy winner is commemorated in her very first Heirloom ornament that features a depiction of a scene from her "Love Story" video. Other pop culture icons featured this year include musical legends The Beatles, Frank Sinatra, and Brad Paisley, as well as popular characters from Sesame Street, Transformers, and South Park.  

Fun new formats and customizable options are also prevalent this holiday season. Examples include family photo frames that allow consumers to incorporate favorite images, as well as a variety of ornaments with a special attachment shoppers can write on to offer a personal commemoration of the holiday.

Enhancing this great collection of ornaments are innovations that make them even more memorable and fun. Lights, music, and sound are just some of the ways that the popular licenses and beautiful designs are brought to life with the push of a button. Examples include, the "Transformers" ornament, which plays a selection from the recent hit movie, and the Brad Paisley Grande Ole Opry offering featuring his take on "Santa looked a lot like daddy."

In addition to great characters, formats and innovations, the Heirloom collection also offers a wide selection of elegant ornaments that are perfect to give as a keepsake gift. From a variety of adorable choices for baby's first Christmas to a charming offering to celebrate the first holiday in a new home, these thoughtful presents are sure to be treasured by any recipient.

Consumers can find the latest collection of Heirloom ornaments at American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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