2010 Nobel Prize Announcements Live on YouTube

STOCKHOLM, October 2, 2010 /PRNewswire/ -- On the official Nobel Prize YouTube channel, ( http://www.youtube.com/thenobelprize), you can watch the live stream of the official 2010 Nobel Prize Announcements and exclusive interviews with Nobel Committee members. YouTube viewers can also pose questions to the 2010 Nobel Laureates.

The Nobel Prize YouTube channel will use live streaming in HD quality to increase immediate access to the breaking news about who will receive the 2010 Nobel Prizes. Featured this year, YouTube viewers can put questions to the new Laureates in Physiology or Medicine, Physics, Chemistry, Literature, Peace and the Economic Sciences. Answers will be posted in December.

Hans Mehlin, Director of Technology at Nobelprize.org, the official web site of the Nobel Prize, said, "Not only can we provide an additional platform via YouTube to watch the official news about the Nobel Prizes, but we are delighted to offer an opportunity for YouTube viewers to interact with Nobel Laureates."

Rikard Steiber, Global Product Marketing Director Google, said: "Our vision with the project is to break down barriers between people and knowledge and make the Nobel Prize discoveries accessible for everyone, but above all it's about making young people curious about science."

The live video is streamed using Adobe Flash platform and the Content Delivery Network is provided by Akamai. The software was developed in-house at Nobelprize.org.

The first Nobel Prize Announcement is for the Nobel Prize in Physiology or Medicine, scheduled on Monday 4 October at 11:30 a.m. CET (9:30 a.m. GMT). If you cannot follow the live webcast, the announcements as well as exclusive interviews will be available as video on-demand on YouTube after a few hours.

The schedule for the 2010 Nobel Prize Announcements on Nobelprize.org (http://nobelprize.org) and YouTube (http://www.youtube.com/thenobelprize) is:

    The Nobel Prize in Physiology or Medicine
    Monday 4 October, 11:30 a.m. CET at the earliest (9:30 a.m. GMT)
    The Nobel Prize in Physics
    Tuesday 5 October, 11:45 a.m. CET at the earliest (9:45 a.m. GMT)
    The Nobel Prize in Chemistry
    Wednesday 6 October, 11:45 a.m. CET at the earliest (9:45 a.m. GMT)
    The Nobel Prize in Literature
    Thursday 7 October, 1:00 p.m. CET (11:00 a.m. GMT)
    The Nobel Peace Prize
    Friday 8 October, 11:00 a.m. CET (9:00 a.m. GMT)
    The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel
    Monday 11 October, 1:00 p.m. CET at the earliest (11:00 a.m. GMT)

For the official documentation from the Nobel Prize awarding institutions, background information and articles about the new Nobel Laureates, please visit Nobelprize.org.

About Nobel Web AB

Nobel Web AB is responsible for http://Nobelprize.org, the official web site of the Nobel Prize. Nobelprize.org acts as the online gateway to the Nobel Prize and hosts a unique collection of archival material on all Nobel Prizes from their inception in 1901 to the present day. Currently receiving well over 40 million visitors a year, Nobelprize.org aims to be the best source of information and educational materials related to the Nobel Prizes, and the site offers audio and video interviews, articles and interactive games alongside coverage of Nobel Prize announcements and the award ceremonies. Building on this deep base of resources focused around every individual Nobel Prize, Nobelprize.org aims to offer extra levels of understanding, affording visitors a larger view of the history of science and exhibiting each prize within its broader context.

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