2011 Key Art Awards: Honoring the Stars Who Make the Stars Shine by Celebrating 40 Years of Excellence in Entertainment Marketing

LOS ANGELES, March 28, 2011 /PRNewswire/ -- On Oct. 20, The Hollywood Reporter's 40th-annual Key Art Awards will be re-imagined and re-invented. This year, a partnership with the CLIO Awards has been revealed in the hopes of expanding Key Art Awards to better represent the entertainment marketing industry.

The CLIO Awards is one of the world's most esteemed awards competitions for advertising, design and communications. The CLIOs have been rated as the "best judged" awards among the top international awards, which is why The Hollywood Reporter decided to adopt their successful process.  The Key Art Awards only get better with age, and in order to keep up with the ever-changing landscape this year, the program now includes categories beyond theatrical and home entertainment to include both broadcast and game advertising.

"It's not about this year's blockbuster or who had the biggest budget; it's about recognizing the innovative marketing strategies that successfully brought the entertainment to life," said Karl Vontz, Director, CLIO Awards. "In 40 years, the world has seen significant changes, and yet film and television still hold the greatest influence over our culture. We are thrilled to celebrate those responsible for the victory of the medium."

Under the new CLIO team management, the entry system has been revamped and re-organized to ensure that each and every medium is properly represented.  Entries will be open worldwide so that work from London to Berlin and Bollywood to Hollywood can all be considered and recognized.  As a means to honor the best work in the business, judging will be conducted this year by senior level creatives who will be grouped based on their expertise within one of the five juries (Audio/Visual, Print, Interactive, Display, and Public Relations).

Key Art Awards is emerging refreshed in 2011, with a completely new look to celebrate their prestigious legacy:

--THR's Key Art Awards will transition to the CLIOs' entry and judging system, which has been rated as the best in the industry.

--Entries will now be accepted by medium so that all great work will be recognized regardless of platform.

--The period of eligibility (the date that specific work appeared in public) has been expanded to cover 15 months and include the latest and best work.  The juries will be composed of senior-level creative executives from small and large agencies across the industry.

--Jury members will have the opportunity to select multiple winners per category or none at all, ensuring only the most creative and deserving work will be rewarded.

--Work will be awarded on three levels: Gold, Silver and Bronze and New awards will be handed out: Marketer of the Year, Agency of the Year and Lifetime Achievement Awards Student categories and awards will be included to nurture the future talent and leaders of the industry.

Important Dates:

New site launch: April 1

Entries open: June 1

Eligibility period: May 31, 2010 to August 31, 2011

About The Hollywood Reporter

The Hollywood Reporter is the definitive interpretive voice of the entertainment industry. Informing, engaging and empowering content is delivered across a multimedia platform that includes: a weekly magazine, bi-monthly special reports, quarterly glossies, a Website, a daily news PDF, iPad app and events. The Hollywood Reporter is read by the most powerful people in the entertainment industry and the most influential consumers who follow it – those who shape desire, set trends and ultimately drive culture – providing an unmatched level of access and influence.

Link to Website www.keyartaward.com

Link to Facebook www.facebook.com/keyartawards

About the CLIO Awards

The CLIO Awards is one of the world's most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.  The CLIO Awards are owned and produced by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences and The CLIO Awards).

Link to Website www.clioawards.com

Link to Facebook www.facebook.com/clioawards

SOURCE Key Art Awards