2011 United States Corporate Use of Social Media

NEW YORK, Jan. 9, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

2011 United States Corporate Use of Social Media

http://www.reportlinker.com/p0750359/2011-United-States-Corporate-Use-of-Social-Media.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Internet_Business

This study's research objective was to gauge the usage trends of social media within a business context in the U.S. companies. The data was collected in May 2011, using web-based survey. The sample consisted of 2,006 users of social media technologies. Social media has already solidified its position in the business environment. Nearly 80 percent personally use social media for professional purposes. Facebook dominates for professional use, by personnel at all levels within companies. Half of companies claim to be fairly or well along in their social media use and development. Overall, the future is expected to be bright for social media within U.S. organizations.

Table of Contents

Executive Summary 4

Research Background, Objectives, Method Details, and Demographics 14

Use of Social Media in United States Organizations 24

Organizations Social Network Policies 39

Organizations Social Network Strategies 42

External and Internal Client Relations: Overview 46

External Client Relations 49

Internal Client Relations 61

Measurement Platform 67

Benefits and Risks of Social Media 72

Future Intentions 75

About Frost & Sullivan 83

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