NEW YORK, Aug. 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

2011 U.S. Smart Grid - Saving Energy / Saving Money Customers% Perspective on Demand-Response

http://www.reportlinker.com/p0595021/2011-US-Smart-Grid---Saving-Energy-/-Saving-Money-Customers%-Perspective-on-Demand-Response.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electric_power_energy

Awareness of smart grid technology is low to moderate, yet awareness likely does not stem from electric utility companies. Consistent with the previous year's results, nearly 40 percent of residential energy consumers are aware of smart grid technology. However, only very few respondents are aware of any efforts by electric utility companies to introduce smart grid technology in their communities. Thus, it appears that electric utilities may not be the primary source of smart grid information.

Table of Contents

Research Backgroundand Objectives 5-9

Method Details 10-16

Executive Summary/Conclusionsand Implications 17-32

Smart Grid Overview 33-41

Availability of Electricity 42-46

Respondent Energy Use 47-54

Interest in Demand Response Programs 55-60

Market Segmentation –Level of Environmental Awareness 61-67

Market Segmentation –Adopter Types 68-72

Appendix 73-99

About Frost & Sullivan 100-105

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Electric power energy Industry: 2011 U.S. Smart Grid - Saving Energy / Saving Money Customers% Perspective on Demand-Response

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