2013 Wellness & Functional Beverages in the U.S.

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Jul 23, 2013, 03:18 ET

NEW YORK, July 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

2013 Wellness & Functional Beverages in the U.S.

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BEYOND THIRST

This report examines marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits.

It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens.

It also discusses the regulatory and commercial issues as well as the leading companies' strategies.

NEW IN 2013:

Includes expanded analysis of functional beverage classifications.

1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
• Overview
• Wholesale Dollar Sales and Volume
• Per Capita Consumption
• Wellness in the Multiple Beverage Marketplace
• Sales by Segment
• Volume by Segment
• Sales by Consumer Benefit Segment
• Regulatory Issues
Traditional Wellness Beverage Segments
• Milk
• Bottled Water
• Flavored Water
• Essence Water
• Fruit Juice
• Soy Milk
Other Wellness Segments
• Probiotics
• Tea
Exhibits
• Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2012
• Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2012
1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2012
• U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2007 – 2012
• U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2007 – 2012
• U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2008 – 2012
• U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2007 – 2012
• U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2007 – 2012
• U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2008 – 2012
• Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
• Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
• Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2008 – 2012
• Wellness and Functional RTD Beverage Market Estimated Volume 2007 – 2012
• Wellness and Functional RTD Beverage Market Share of Volume 2007 – 2012
• Wellness and Functional RTD Beverage Market Change in Volume 2008 – 2012
• Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2007 – 2012
• Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2007 – 2012
• Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2008 – 2012

2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
• Overview
• RTD Tea
• RTD Meal Replacement
• Superpremium Juice
• Kombucha
• Coconut Water
• Sports Beverages
• Energy Drinks
• Nutrient-Enhanced Drinks
• Protein Drinks
• Other Functional Beverages
Exhibits
• The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
• The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
• The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2008 – 2012
• The New Wellness and Functional RTD Beverage Market Estimated Volume 2007 – 2012
• The New Wellness and Functional RTD Beverage Market Share of Volume 2007 – 2012
• The New Wellness and Functional RTD Beverage Market Change in Volume 2008 – 2012
• U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2007 – 2012
• U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2007 – 2012
• U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2008 – 2012

3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
• Overview
• Gatorade – Overview
• Gatorade – Marketing
• Naked Juice – Overview
• Naked Juice – Marketing
• PLTP – Overview
• PLTP – Marketing
• SoBe – Overview
• SoBe – Marketing
• Amp – Overview
• Amp – Marketing
Coca-Cola Company
• Overview
• Energy Brands – Overview
• Energy Brands – Marketing
• Odwalla – Overview
• Odwalla – Marketing
• Fuze – Overview
• Fuze – Marketing
• Gold Peak – Overview
• Powerade – Overview
• Powerade – Marketing
• Honest Tea – Overview
• Honest Tea – Marketing
• Full Throttle – Overview
• Full Throttle – Marketing
Ferolito, Vultaggio & Sons
• Overview
• Marketing
Red Bull
• Overview
• Marketing
POM Wonderful
• Overview
• Marketing
Vita Coco
• Overview
• Marketing
FitPro
• Overview
• Marketing
Activate
• Overview
• Marketing
Celsius Holdings, Inc.
• Overview
• Marketing
KeVita
• Overview
• Marketing
Monster Beverage Corporation
• Overview
• Marketing
Exhibits
• Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2007 – 2012
• Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2007 – 2012
• Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2008 – 2012

4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
• Ad Dollars by Segment
• Expenditures by Advertiser
Exhibits
• Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2007 – 2012
• Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2007 – 2012
• Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2008 – 2012
• New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2007 – 2012
• New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2007 – 2012
• New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2008 – 2012

5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer
Exhibits
• Demographics of the RTD Tea Consumer 2012
• Demographics of the Sports Beverage Consumer 2012
• Demographics of the Energy Drink Consumer 2012

6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market
Exhibits
• Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2012 – 2017
• Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2012 – 2017
• Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2012 – 2017

Appendix
A. Dietary Supplements and Functional Foods
• Regulatory Activities
B. Nutraceutical/Functional Ingredients