SHANGHAI, March 19, 2014 /PRNewswire/ --
E-commerce with physical experience is bound to become the tendency
VANCL, which has been trapped in a serious financial crisis since the end of last year, rang the alarm for other e-commerce giants. Those e-commerce giants are pre-occupied with financing, corporate expansion and building platforms and the most important part of the business -- Customer Experience, is often overlooked.
The concept of "Customer Experience is King" has been started since 2014. Ma Yun has repeatedly emphasized that e-commerce brings revolutionary change to lifestyle. That said, e-commerce goes far beyond business figures, it is also about the shopping process and experience of details that make up an important part of customers' lifestyles.
Virtualized e-commerce shopping has created a great value, yet, it is not without loopholes -- the lack of physical experience in the course of purchase will not be able to cope with the rising demand of the customers. E-commerce businesses may risk losing their present customer groups and completely disappear in the next five years. Therefore, if e-commerce businesses are to operate sustainably, customer experience will constitute an essential part of their business strategy.
Dilemma between e-commerce and shop business Wisdom creates new marketing solution
As industry trend is changing, so does the form of marketing. 2014 eCommerce Expo China and 2014 TFM&A China will be held on May 15th-16th in Hotel Equatorial Shanghai. This year, eCommerce Expo will be focusing on Customer Experience, industry experts are invited to forecast and analyze the prevalent industry trend, preparing the industry members for the new era of "Customer Experience is King". The committee will also update the new market plan and solve the problems with industry colleagues.
What We will discuss in 2014 eCommerce Expo China
- Improve the user experience of payment
- More effective, multi-channel digital business platform
- Logistics precision discussed
- Mobile telephone business operations
- The transformation of medium-sized enterprises's B2B & B2C
- How to improve customer loyalty
2014 eCommerce Expo China panel members in plan
- Jason Huang, Founder, TANG (confirmed)
- Sail Ma, CMO, Counect International Technology (confirmed)
- Eric Yin, Senior Product Manager, JD.COM (confirmed)
- Yu Fang Hu, Founder & Chief Editor, EZEN Media; Former Executive Dean, Fei Ma College, Independent e-Commerce Consultant (confirmed)
- David Huang, General Manager, Head SCM
- Chengqi Dai, eCommerce Manager, Tonlion
About TFM&A and eCommerce Expo
Technology for Marketing & Advertising (TFM&A) was launched in London in 2001 by UBM, the leading global business media company with 169 years of history, and entered China market in 2010. TFM&A China, China's largest integrated marketing-solutions event, has been successfully held for three years. The event delivers digital, data, CRM and online solutions for marketing professionals.
eCommerce Expo has enjoyed a successful track record in UK for over 5 years, It ranks as one of the largest gatherings of ecommerce professionals in Europe and boasts over 140 exhibiting companies plus more than 80 conference programs. And it has established itself as the meeting and networking forum for online retailers and other ecommerce practitioners. eCommerce Expo China will also showcase the entire spectrum of ecommerce industry products and services whilst also showcasing real life case studies to maximize implementation effectiveness.
SOURCE UBM China