2015 Super Bowl Commercial Spots Averaged $4.5 Million, Ads Focused on Provoking Emotion
WASHINGTON and NEW YORK, Feb. 2, 2015 /PRNewswire/ -- The Super Bowl holds the most expensive TV advertisement slots during the year. Because of this, it's important to determine whether or not your company thinks it's worth it to advertise during such a big event.
The ads for the Super Bowl are the most expensive of the year, averaging $4.5 million for 30 seconds this year on NBC and in 2014 on FOX. With this in mind, it's extremely important that companies' marketing teams strategize a great campaign that will be worth the high cost.
This year, NBC sold out all their campaign slots about 4 days before game day. This is not as quick as 2014, where FOX was sold out of all ad slots about 2 months before the game. This might be due to auto commercials not being as prominent as they were in 2014, with fewer companies choosing to advertise during the game.
When it comes to overall viewers, the 2014 game had approximately 110 million people watching. The numbers for 2015 are expected to be released later today. And, the ratings for Super Bowl XLIX television broadcast scored a 49.7%, the highest in Super Bowl history.
During this year's advertisements, it was clear that there were several themes that drove reactions from viewers and social media engagement. Many commercials that aired were advertising mobile games, which is certainly a newer trend compared to the traditional auto and beer commercials. In addition, many advertisements broke from the norm of comedic approaches in efforts to produce commercials that were emotional, provoking conversation and much attention on social media.
Many wonder why is the Super Bowl worth the high costs? According to an article on Forbes, 10% of all digital activity involving TV advertising is dedicated to the Super Bowl. In 2014, the 110 Super Bowl commercials, .11% of the year's TV commercials, accounted for 9.4% of all digital activity, which includes Twitter, Facebook, YouTube, and major search engines.
Social media alone had 128.9 million social interactions, including shares, likes, tweets, votes, and comments, that were linked directly to the TV ads airing during the Super Bowl from last year.
With this much attraction, it's important to determine whether marketing your business or product is something that seems worth it during major events.
For more information on television advertising, check out the following reports:
- 2014 U.S. Sales agent services for advertising time on television sold through Advertising agencies-Product & Services Report:
http://www.marketresearch.com/land/product.asp?productid=8190649&progid=87103 - Television in the United States:
http://www.marketresearch.com/land/product.asp?productid=8637284&progid=87103 - Marketing to Sports Fans - US - July 2014:
http://www.marketresearch.com/land/product.asp?productid=8336938&progid=87103
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