POTTSVILLE, Pa., March 17, 2016 /PRNewswire/ -- When the annual NCAA Division I men's and women's basketball tournaments tip off this week, they will feature the talents of the best teams in college hoops. The tournaments also will showcase the NCAA's new championships logo system designed by Joe Bosack & Co., a national branding and design firm. In the world of athletic brand design, a project of this scale is comparable only to creating a logo system for global, multi-sport championships.
"The new NCAA championships logo system celebrates the significance of student-athlete achievement in competition," said Joe Bosack, president and creative director. "The system's unified and perpetual look increases the overall brand equity and perception of NCAA championships."
The NCAA applied its new championship logo system to all 90 championships across 24 sports in Division I, Division II and Division III during the 2015-16 season. The organization's agencies and partners have already integrated the new brand identity assets to court designs, advertising, event signage and decor, tickets, websites, programs and apparel for all championship sports.
The NCAA championships logo system features a consistent logo architecture anchored by the iconic championship trophy; new athlete iconography for each of the 24 sports; and a distinctive typeface that reflects the speed, strength, and skills of each sport.
About Joe Bosack & Co.
Joe Bosack & Co. (www.JoeBosack.com) is a national branding and design consultancy. The firm has been active in higher education institutional and athletic branding for almost 20 years and developed more than 90 identities for colleges and universities and has also developed a variety of identities for collegiate conferences including the Southeastern Conference (SEC) and the Atlantic Coast Conference (ACC).
SOURCE Joe Bosack & Co.