Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer's preferred interface to streamed content. However, each has unique strengths, features, and capabilities.
This report examines and compares these platforms, including adoption, use, capabilities, partnerships, and market strategies of major players. The report assesses the outlook for each category and the factors for short- and long-term successes and provides forecasts for each platform.
Key Topics Covered
1. Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach/Sources
2. Streaming Media Players vs. Smart TVs: Consumer Perceptions 2.1 Perceptions of Streaming Media Players vs. Smart TVs 2.2 Purpose and Placement in the Home: Identifying Consumer Use Cases for Streaming Media Players and Smart TVs 2.3 Streaming Media Players: Brand Comparison
3. Driving Adoption: Killer Features of Streaming Media Players and Smart TVs 3.1 4K Video and HDR 3.2 Unified Interfaces 3.3 Voice Control and Voice Assistants 3.4 Smart Home Control and Embedded IoT Hubs
4. Major Players: Market and Revenue Strategies 4.1 Mass Market: Amazon and Roku 4.1.1 Amazon Fire TV 4.1.2 Roku 4.2 Ecosystem Lock-In: Apple and Samsung 4.2.1 Apple TV 4.2.2 Samsung 4.3 Hardware-Focused: Sony and NVIDIA 4.3.1 Sony TV 4.3.2 NVIDIA SHIELD 4.4 Platform Play: Google and Vewd 4.4.1 Google 4.4.2 Vewd
5. Market Forecasts 5.1 Forecast Methodology and Assumptions 5.2 Forecast of Streaming Media Players, 2011-2022 5.3 Forecast of Smart TVs, 2011-2022 5.4 Smart TVs vs. Streaming Media Players: Winners and Losers