2020 Outlook Hazy for Elysian Brewing
Complex Sensory Experience of Contact Haze Hazy IPA Transports Brewer to Head of Nationwide Trend
SEATTLE, Jan. 7, 2020 /PRNewswire/ -- You're traveling through another dimension, a dimension not only of taste, but also of sight and sound. Witness if you will, a drink that tastes of raspberry, currant, guava and passion fruit. Your taste buds will be put to a test, a trial of experience. That's the signpost up ahead – your next stop, Contact Haze.
Elysian Brewing, a premier nationwide brewer, lifts the hazy beer category with the launch of Contact Haze, with unexpected sensory dimensions. Inspired by the eclectic worlds of 1950s science fiction which upended social and narrative norms, Elysian is set to push the boundaries of hazy, flavor-forward IPAs.
"New generations of beer drinkers seek complex and unique flavor experiences, which has fueled the extraordinary rise of hazy IPAs," said Elysian General Manager Kyle Fitzsimmons. "We concentrated all our brewing experience on making Contact Haze delicious and approachable. This is a social and shareable beer, perfect for any occasion."
Hazy IPAs, which are unfiltered and unpasteurized, were invented in New England more than a decade ago. At first, it was belittled by beer enthusiasts as a fad and "the orange juice of beers." But it caught on with consumers, who craved beers that were pleasant to drink, featured new and exciting taste combinations, and were less bitter.
Contact Haze is a new pinnacle in the category of hazy beers. Double dry hopped in fermentation, the beer is brewed to keep the haze in suspension during its entire shelf life. Elysian brewers, constantly experimenting with new varieties of hops, used a combination of Southern Passion, Sabro, El Dorado, Mosaic, Citra, and Sultana hops for a truly unique flavor. At 6% ABV, this hazy IPA has a lighter composition, is more approachable, and has a less bitter flavor profile than other IPAs. It's the perfect beer to bring craft beer enthusiasts and casual beer fans together to make contact.
Contact Haze is available on shelves this month. Packaging options include six pack 12oz and 16oz cans, and Elysian's first ever can variety pack, a 12 pack mix including Space Dust IPA and Superfuzz Blood Orange Pale will be available spring 2020. It can also be enjoyed on tap at all Elysian Breweries.
Ready to Make Contact? Visit https://www.elysianbrewing.com for more information on Contact Haze, Elysian Brewing, and where to find the beer.
About Elysian Brewing
Elysian Brewing was founded in 1996. They have been upending brewing norms ever since. They shake up classic styles, use unusual ingredients, and learn through experimentation. Don't tell them there are limits. They won't listen. Their creativity pushes far beyond brewing. Each beer label is made by an in-house team who pull inspiration from design, photography, music, clay, paint, needlepoint, hell even the occasional tattoo. Have a beer at one of their three Seattle locations or check out www.elysianbrewing.com.
SOURCE Elysian Brewing Company
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