2023 Insights on Asian OEMs' Over-the-Air Update (FOTA/SOTA) Strategies: How Market Players are Looking to Enhance their OTA Capabilities to Gain a Competitive Edge

DUBLIN, Nov. 15, 2023 /PRNewswire/ -- The "Insights on Asian OEMs' Over-the-Air Update (FOTA/SOTA) Strategies" report has been added to  ResearchAndMarkets.com's offering.

This research study identifies the key drivers and constraints influencing growth in this domain and explores various use cases tailored for automakers. It culminates by shedding light on the emerging growth opportunities within this sector, which market players and stakeholders can capitalize on.

This research service scrutinizes Over-The-Air (OTA) updates originating from Asian original equipment manufacturers, offering insights into how market participants can enhance their OTA capabilities to gain a competitive advantage. The study encompasses both Firmware OTA (FOTA) and Software OTA (SOTA) strategies. The increasing prevalence of embedded technology and the advent of 5G are poised to elevate the utilization of connected services and advanced infotainment features, consequently fueling the demand for OTA software updates that create more personalized user experiences.

The study segments OTA updates into 12 distinct categories, encompassing Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems (ADAS)/Autonomous Driving (AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being, Passive Safety, Active Safety, and Comfort/Convenience.

In addition, the study provides detailed profiles of key players such as the Hyundai Group, Toyota Group, and Honda Group, outlining their service and subsegment penetration for each type of OTA update. It also offers a breakdown of the number of OTA updates offered by each company across these categories. Country-specific analyses are included for Japan, South Korea, and India.

KEY ISSUES ADDRESSED

• Which OEMs offer OTA updates?
• Which segments and subsegments account for most of the OTA updates?
• Which regulations and standards impact the OTA updates?
• To date, how many OTA updates have the profiled companies offered?

Key Topics Covered:

1 Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 
• The Impact of the Top 3 Strategic Imperatives on Over-the-air (OTA) Updates in the Automotive Industry
• Growth Opportunities Fuel the Growth Pipeline Engine

2 Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints

3 Introduction to OTA Updates

• OTA Updates in the Automotive Industry: How and Why
• Key Participants and OTA Update Types
• OTA Update Segmentation
• OTA Updates in the Automotive Industry: A Timeline
• OTA Update Trends Affecting On-demand Feature Adoption
• OEMs Recalling Vehicles with and without OTA Updates: A Case Study
• OTA Updates: The Future

4 Privacy Data Regulations and Standards Impacting OTA Updates: South Korea and Japan

• Personal Information Protection Act (PIPA): South Korea
• Act on the Protection of Personal Information (APPI): Japan
• Digital Personal Data Protection Bill (DPDPB), 2023: India
• Cybersecurity Regulation: UNECE WP.29
• Cybersecurity Regulations WP.29
• WP.29 Key Requirements and Mandates
• UNECE Cybersecurity Regulation: R155
• UNECE Regulation on Software Updates and Software Update Management Systems (SUMSs): R156
• Regulations across Asian Countries: A Snapshot

5 Automaker OTA Updates by Segment: India

• Indian Automakers' OTA Updates: A Snapshot
• Indian Automakers' OTA Updates by OEM
• Mahindra's Future Strategies Impacting OTA Updates
• Tata Elxsi's OTA Update Strategy
• Maruti Suzuki Motors's OTA Update

6 Automaker OTA Updates by Segment: Japan

• Japanese Automakers' OTA Updates: A Snapshot
• Japanese Automakers's OTA Updates by OEM
• Toyota's OTA Updates: A Snapshot
• Toyota OTA Updates: A Timeline
• Toyota's OTA Update Comparison by Segments
• Toyota OTA Update Penetration by Subsegments
• Nissan, Mazda, and Mitsubishi's OTA Updates: A Snapshot
• Honda's OTA Updates: A Snapshot
• Honda's OTA Updates: A Timeline
• Honda OTA Update Comparison by Segment
• Honda OTA Update Penetration by Subsegments

7 Automaker OTA Updates by Segment: South Korea

• South Korea Automakers' OTA Updates: A Snapshot
• South Korea Automakers' OTA Updates by OEM
• Hyundai Motor Group's OTA Updates: A Snapshot
• Hyundai Motor Group's OTA Updates: A Timeline
• Hyundai Motor Group's OTA Update Comparison by Segment
• Hyundai Motor Group OTA Update Penetration by Subsegments
• OTA Update Penetration by Segment in Asian OEMs
• Segment/Category Benchmarking by Automakers
• Asian OEMs: Comparison by Number of OTA Updates
• Asian OEMs: OTA Update Snapshot
• Asian OEMs OTA Updates: Comparison of Number of OTA Updates by Segment
• Asian OEMs: OTA Update Summary

8 Growth Opportunity Universe

• Growth Opportunity 1: In-cabin Features and OTA Updates
• Growth Opportunity 2: Continuous Software Updates
• Growth Opportunity 3: Autonomous Vehicles and EVs

For more information about this report visit https://www.researchandmarkets.com/r/1hcanh

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