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      2024 BrandSpark Most Trusted Awards Winners Announced for Consumer Products, Retail and Services Brands in the 11th Annual Edition


      News provided by

      BrandSpark International

      Jan 17, 2024, 07:46 ET

      Share this article

      Share this article


      Market research firm BrandSpark International released their 2024 list of the brands Americans trust most in 256 consumer goods, retail, and services categories, expanded to include the top 3 brands in most categories, based on a national survey of 26,646 American shoppers and 182,080 individual brand responses.

      NEW YORK, Jan. 17, 2024 /PRNewswire/ - BrandSpark International, a leading market research and consulting firm, released their 2024 BrandSpark Most Trusted Awards winners, in collaboration with Newsweek Magazine. Now in its 11th edition, BrandSpark's annual survey gathered top-of-mind unaided responses from qualified American shoppers on the brands they trust most for product, retail, and services categories they shop and use.

      Continue Reading
      Program Seal (CNW Group/BrandSpark International)
      Program Seal (CNW Group/BrandSpark International)

      Brand trust plays a pivotal role in the choices made by consumers. "BrandSpark's highly credible list of brands that are most trusted by American shoppers helps consumers make more informed shopping decisions, while enabling brands to leverage and communicate their hard-earned trust," says Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards.

      In the 2024 edition, BrandSpark broadened the scope of the Program by recognizing not only the #1 brand consumers trust the most, but in addition the Program now recognizes the second and third ranked brands that are also most trusted by consumers in their respective category, where sufficient votes allowed. "We felt consumers and brands could benefit from knowing the top 3 brands in each category," says Robert Levy, Founder and President of BrandSpark International. "Despite the challenges posed on shopping households nationwide, numerous brands have maintained their coveted #1 trust position in our survey. Trust resilience allows these top brands to uphold their leading positions, and challenge competing brands," Levy continued.

      Top 3 and the Vulnerability of Winners

      Within the framework of the BrandSpark American Trust Study, trust resilience and trust share are core elements. Trust share denotes which brand a consumer trusts the most, while trust resilience gauges how much more those consumers trust the brand compared to its competition.  "The interplay between these two factors reveals opportunities for brands to gain trust share and capitalize on any vulnerabilities in the trust of a leading brand," says Philip Scrutton, VP Shopper Insights at BrandSpark. "BrandSpark hopes that this knowledge empowers brands to incorporate trust drivers strategically into their product and marketing efforts to strengthen relationships with consumers and establish a meaningful differentiation," says Scrutton.

      Trust Trends: Significant Results from the 2024 BrandSpark American Trust Study

      1.      While Americans are turning increasingly to discount retail they are sticking with the top brands they love in certain categories: the top ten brands by trust share in the 2024 American Trust Study is a resilient roster of name brands so strong they are almost synonymous with their respective categories:

      • Bandages: Band-Aid
      • Canned Soups & Broths: Campbell's
      • Dish Soap: Dawn
      • Disinfectant Spray: Lysol
      • Drain Cleaner: Drano
      • Glass Cleaner: Windex
      • Hazelnut Spread: Nutella
      • Insect Repellant (for use on body): OFF!
      • Ketchup: Heinz
      • Oatmeal: Quaker

      2.      In the current landscape of heightened inflation in the grocery sector, discount grocery giant Aldi stands out, securing three first-rank and one second-rank mentions in various regional categories under the Grocery Store umbrella. This underscores the potential of a strong private label strategy and commitment to providing cost-effective solutions to the challenges consumers face. Aldi builds trust by offering innovative new products and brands to attract and loyalize consumers. Aldi's wins are:

      • Rank 1: Grocery Store For Low Prices / Affordability - (Midwest): Aldi
      • Rank 1: Grocery Store For Low Prices / Affordability (Northeast): Aldi
      • Rank 1: Small Format Grocery Store: Aldi
      • Rank 2: Grocery Store For Low Prices / Affordability (South): Aldi

      3.      Procter & Gamble continues to dominate the first place mentions with 37 category wins concentrated in Household & Cleaning and Beauty & Personal Care. Procter & Gamble's long history of research and innovation, and strategy of communicating product superiority, continues to prove effective at maintaining trust share levels of their leading brands. Philip Scrutton, VP of Consumer & Shopper Insight at BrandSpark remarked that "The BrandSpark American Trust Study reveals again that product or service quality, fair price, consistency, and transparency have the strongest impact on building trust with consumers. We encourage marketers to prioritize these factors to increase consumer resilience and gain share over time."

      4.      Other manufacturers with a significant number of category wins:

      • Haleon: 6 wins
      • Kenvue: 13 wins
      • L'Oréal: 5 wins
      • Nestlé: 12 wins
      • PepsiCo: 5 wins
      • Reckitt: 11 wins
      • S.C. Johnson: 8 wins
      • Unilever, Church & Dwight, General Mills, , Kraft Heinz, Mondelez, J.M Smucker Company: 4 wins each

      The 2024 BrandSpark Most Trusted Awards winners are listed below. In order to appear on the trust list, each brand had to earn at least 10% trust share.

      See details at www.BrandSparkMostTrusted.com.*

      HOUSEHOLD & CLEANING

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      1

      Air Freshener

      Febreze

      Glade

      Air Wick

      2

      All-Purpose Cleaner

      Lysol

      Clorox

      Mr. Clean

      3

      Bathroom Cleaner

      Lysol / Clorox
      (Tie)

       

      Scrubbing
      Bubbles

      4

      Bathroom Tissue

      Charmin

      Angel Soft /
      Scott (Tie)

       

      5

      BBQ Grill Cleaner

      Easy-Off / Weber
      (Tie)

         

      6

      Broom & Dust Pan

      Libman

      O-Cedar

       

      7

      Carpet Cleaner / Shampoo

      Bissell

      Resolve

       

      8

      Carpet Stain Remover

      Resolve

      Bissell

       

      9

      Dish Soap

      Dawn

         

      10

      Dishwasher Detergent

      Cascade

      Finish

       

      11

      Dishwasher Rinse Aid

      Finish

      Cascade

       

      12

      Disinfectant Spray

      Lysol

      Clorox

       

      13

      Drain Cleaner

      Drano

      Liquid-Plumr

       

      14

      Dryer Sheets

      Bounce

      Gain

      Downy

      15

      Dryer Sheets to Repel Pet
      Hair

      Bounce

      Gain / Downy
      (Tie)

       

      16

      Exterior Paint

      Behr

      Sherwin-
      Williams

       

      17

      Exterior Stain

      Behr

         

      18

      Fabric Rinse for Odor
      Removal

      Downy

         

      19

      Fabric Softener

      Downy

      Gain / Snuggle
      (Tie)

       

      20

      Food Storage Bags

      Ziploc

      Glad

       

      21

      Food Storage Containers

      Ziploc /
      Rubbermaid
      (Tie)

       

      Glad

      22

      Garbage Bags

      Hefty

      Glad

       

      23

      Glass Cleaner

      Windex

         

      24

      Insect Control

      Raid

      Ortho

       

      25

      Insect Repellant

      Off!

         

      26

      Interior Paint

      Behr

      Sherwin-
      Williams

       

      27

      Laundry Detergent

      Tide

      Gain

       

      28

      Laundry Detergent for Cold
      Water Washing

      Tide

      Gain

       

      29

      Laundry Detergent for Deep
      Cleaning

      Tide

      Gain

       

      30

      Laundry Detergent for Great
      Scent

      Tide / Gain (Tie)

         

      31

      Laundry Detergent for
      Overall Value

      Tide

      Gain

      Arm & Hammer

      32

      Laundry Detergent for

      Sensitive Skin

      Tide

      All

      Arm & Hammer

      33

      Laundry Disinfectant

      Lysol

      Tide

       

      34

      Laundry Machine Cleaner

      Tide

      Affresh

       

      35

      Laundry Scent Booster (In-
      Wash)

      Downy
      Unstopables

      Gain

       

      36

      Laundry Stain Remover

      Shout

      Oxiclean / Tide
      (Tie)

       

      37

      Laundry Wrinkle Protection
      (In-Wash)

      Downy

         

      38

      Mop and Bucket

      O-Cedar

      Libman / Mr.
      Clean (Tie)

       

      39

      Mosquito Repelling Device

      Off!

         

      40

      Multi-Purpose Disinfecting
      Wipes

      Clorox / Lysol

       (Tie)

         

      41

      Oven Cleaner

      Easy-Off

         

      42

      Paper Towels

      Bounty

      Brawny

       

      43

      Strong Hold Glue

      Gorilla

         

      44

      Toilet Bowl Cleaner

      Lysol

      Clorox

       

      PET CARE

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      45

      Cat Food

      Purina

      Friskies

      Meow Mix

      46

      Cat Litter

      Purina Tidy Cats

      Arm & Hammer

      Fresh Step

      47

      Cat Treats

      Temptations

      Friskies

       

      48

      Dental Chews for Dogs

      Greenies

      Pedigree
      Dentastix

       

      49

      Dog Shampoo & Conditioner

      Hartz

      Burt's Bees

       

      50

      Dog Treats

      Milk-Bone

      Purina

       

      51

      Dog Vitamins and
      Supplements

      Zesty Paws

         

      52

      Dry Dog Food

      Purina

      Pedigree / Blue
      Buffalo (Tie)

       

      53

      Pet Stain & Odor Remover

      Resolve

      Arm & Hammer /
      Nature's
      Miracle (Tie)

       

      54

      Wet Dog Food

      Purina

      Pedigree

       

      HOME GOODS

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      55

      Air Purifier

      Honeywell

         

      56

      Comfort Footwear

      Skechers

      Nike

       

      57

      Electric Fan

      Lasko

      Honeywell

       

      58

      Extreme Cold Outerwear

      The North Face

      Columbia /
      Carhartt (Tie)

       

      59

      Food Processor

      Ninja

      Cuisinart /
      KitchenAid (Tie)

       

      60

      Hiking Footwear

      Merrell /
      Timberland (Tie)

       

      Columbia

      61

      Home Generator

      Generac

      Honda

       

      62

      Humidifier

      Vicks

      Honeywell

       

      63

      Massage Gun

      Theragun

         

      64

      Mattress

      Sealy / Serta (Tie)

         

      65

      Mattress-in-a-Box

      Purple

         

      66

      Outdoor Barbeque Grill

      Weber

         

      67

      Oven / Range

      GE

      Samsung /
      Whirlpool (Tie)

       

      68

      Portable Speaker

      JBL

      Bose

       

      69

      Single Serve Coffee Maker

      Keurig

         

      70

      Stand Mixer

      KitchenAid

         

      71

      Vacuum

      Dyson / Shark
      (Tie)

       

      Bissel /
      Hoover

       (Tie)

      72

      Washer / Dryer

      Whirlpool

      Samsung / Maytag (Tie)

       

      FOOD & BEVERAGE

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      73

      Almond Plant-Based
      Beverage

      Silk

      Almond Breeze

       

      74

      Baking Yeast

      Fleischmann's

      Red Star

       

      75

      Bottled Water

      Dasani

         

      76

      Butter

      Land O' Lakes

         

      77

      Canned Seafood

      Starkist

      Chicken of the
      Sea

      Bumble Bee

      78

      Canned Soups & Broths

      Campbell's

      Progresso

       

      79

      Canned Tomatoes

      Hunt's

      Del Monte

       

      80

      Caramel Candy

      Werther's
      Original

      Kraft

       

      81

      Cheese

      Kraft

      Sargento

       

      82

      Chocolate Chip Cookies

      Chips Ahoy!

         

      83

      Chocolate Chips

      Nestlé Tollhouse

      Hershey's Chipits

       

      84

      Chocolate Flavoring Mix

      Hershey's

      Nesquik

       

      85

      Coffee Creamer

      Coffee-Mate

      International

       Delight

       

      86

      Coffee Pods

      Starbucks /
      Folgers (Tie)

       

      Dunkin'

      87

      Cooking Oil Spray

      Pam

      Great Value

       

      88

      Dairy Free Cheese

      Daiya /
      Kraft (Tie)

       

      Violife

      89

      Dessert Mixes / Fillings

      Betty Crocker

      Duncan Hines /
      Jell-O (Tie)

       

      90

      Easter Chocolate

      Hershey's /
      Cadbury (Tie)

       

      Reese's

      91

      Eggs

      Eggland's Best

         

      92

      Espresso Coffee (Whole Bean
      / Ground)

      Starbucks

      Folgers

       

      93

      Flour

      Gold Medal

      Pillsbury

       

      94

      Frozen Fish

      Gorton's

         

      95

      Frozen Pie Shells

      Pillsbury

         

      96

      Frozen Pizza

      DiGiorno

      Red Baron

       

      97

      Frozen Potato Products

      Ore-Ida

         

      98

      Ginger Ale

      Canada Dry

      Schweppes

      Seagram's

      99

      Hazelnut Spread

      Nutella

         

      100

      Jerky

      Jack Link's

      Slim Jim

       

      101

      Ketchup

      Heinz

         

      102

      Milk Chocolate Bar

      Hershey's

         

      103

      Oat Plant-Based Beverage

      Oatly!

      Planet Oat / Silk
      (Tie)

       

      104

      Oatmeal

      Quaker

         

      105

      Peanut Butter

      Jif

      Skippy

      Peter Pan

      106

      Plant-Based Meat Alternative

      Beyond Meat

      Morning Star
      Farms /

       Impossible (Tie)

       

      107

      Plant-Based Yogurt

      Silk

      Chobani

      Yoplait

      108

      Potato Chips

      Lay's

         

      109

      Premade Cooking Sauce /
      Marinade

      Prego

      Ragu

       

      110

      Premium Ground Coffee
      (Non-Espresso)

      Folgers

      Starbucks

       

      111

      Premium Ice Cream

      Breyers

      Ben & Jerry's

       

      112

      Private Label Brand for Value

      Great Value

         

      113

      Rehydration Drink

      Gatorade

      Powerade

       

      114

      Rice

      Ben's Original

      Minute Rice

       

      115

      Sparkling Water

      Lacroix /
      Sparkling Ice

       (Tie)

       

      Perrier

      116

      Tea

      Lipton

         

      117

      Tortilla Chips

      Tostitos

      Doritos

       

      118

      Tortilla Wraps

      Mission

         

      119

      White Bread

      Wonder

      Sara Lee

       

      120

      Whole Grain Bread

      Sara Lee

      Dave's Killer
      Bread

       

      121

      Whole Grain Crackers

      Wheat Thins

      Triscuit

      Ritz

      122

      Yogurt

      Yoplait

      Chobani

       

      BEAUTY & PERSONAL CARE

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      123

      Anti-Aging Skin Care
      Products

      Olay

         

      124

      Body Moisturizer

      Dove / Aveeno /
      Jergens (Tie)

         

      125

      Concealer

      CoverGirl /
      Maybelline (Tie)

       

      e.l.f.

      126

      Cotton Swab

      Q-Tips

         

      127

      Electric Toothbrush

      Oral-B

      Philips Sonicare

      Colgate

      128

      Face Cleanser

      Neutrogena /
      Cerave (Tie)

         

      129

      Face Moisturizer

      Olay

      Cerave

       

      130

      Face Primer

      e.l.f.

         

      131

      Face Wipes

      Neutrogena

         

      132

      Lip Color

      Revlon

      Maybelline /
      Cover Girl /
      L'Oréal (Tie)

       

      133

      Mascara

      Maybelline

      Cover Girl /
      L'Oréal (Tie)

       

      134

      Men's Deodorant/Antiperspirant

      Old Spice

      Degree

      Dove / Axe (Tie)

      135

      Men's Hair Color

      Just For Men

         

      136

      Men's Shaving

      Gillette

         

      137

      Micellar Water

      Garnier

         

      138

      Mouthwash

      Listerine

      Crest /
      Scope (Tie)

       

      139

      Self-Tanner

      Jergens

         

      140

      Shampoo & Conditioner

      Suave

      Head &
      Shoulders /
      Pantene (Tie)

       

      141

      Teeth Whitening

      Crest

      Colgate

       

      142

      Water Flosser

      Waterpik

      Oral-B

       

      143

      Whitening Toothpaste for
      Sensitive Teeth

      Sensodyne /
      Crest (Tie)

       

      Colgate

      144

      Women's
      Deodorant/Antiperspirant

      Secret

      Dove

      Degree

      145

      Women's Hair Color

      L'Oréal

      Revlon / 
      Clairol (Tie)

       

      146

      Women's Shaving

      Gillette

      Schick / Bic (Tie)

       

      OVER-THE-COUNTER HEALTH

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      147

      Acne Patch

      Hero

         

      148

      Acne Treatment Subscription

      Proactiv

         

      149

      Adult Multivitamin

      Centrum

      One A Day

       

      150

      Adult Sunscreen

      Coppertone

      Banana Boat /
      Neutrogena (Tie)

       

      151

      Allergy Eye Drops

      Visine

      Clear Eyes

       

      152

      Allergy Relief

      Benadryl /

      Claritin (Tie)

       

      Zyrtec

      153

      Bandages

      Band-Aid

         

      154

      Black Elderberry Products

      Sambucol

         

      155

      Blood Glucose Monitor

      OneTouch

      Freestyle / Accu-
      Chek (Tie)

       

      156

      Cold Sore Remedy

      Abreva

      Carmex

       

      157

      Collagen Powder

      Vital Proteins

         

      158

      Common Headache Relief

      Tylenol

      Advil

       

      159

      Contact Lenses

      Acuvue

      Bausch + Lomb

       

      160

      Cough Drops/Lozenge

      Halls

      Ricola

       

      161

      Denture Adhesive

      Fixodent

      Poligrip

       

      162

      Feminine Hygiene Pads

      Always

      U By Kotex

       

      163

      Fiber Supplement

      Metamucil

      Benefiber

       

      164

      Hair Regrowth Products

      Rogaine

         

      165

      Hair Removal

      Nair

         

      166

      Heart Health Supplement

      Nature Made

         

      167

      Heartburn Relief

      Tums

         

      168

      Joint Health Supplement

      Osteo Bi-Flex

         

      169

      Laxative

      Miralax / Dulcolax (Tie)

       

      Ex-Lax

      170

      Memory Support
      Supplement

      Prevagen

         

      171

      Migraine Headache Relief

      Excedrin

      Tylenol

       

      172

      Nasal Spray

      Flonase

      Afrin

      Vicks Sinex

      173

      Oral Back Pain Relief

      Tylenol

      Aleve /
      Advil (Tie)

       

      174

      Pain Relief Patch

      Salonpas

      Icy Hot

       

      175

      Pregnancy Test

      Clearblue

      First Response

       

      176

      Tampons

      Tampax

      Playtex / U By
      Kotex (Tie)

       

      177

      Upset Stomach Relief

      Pepto-Bismol

      Tums

       

      178

      Yeast Infection Medication

      Monistat

         

      BABY & KIDS

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      179

      Baby and Kids Laundry

       Detergent

      Dreft

      All

       

      180

      Baby Gear

      Graco

         

      181

      Baby Monitor

      VTech

      Nanit

       

      182

      Baby Wash / Shampoo

      Johnson's Baby

      Baby Dove /
      Aveeno Baby

      (Tie)

       

      183

      Baby/Toddler Feeding
      Products (Cups, Plates, and Spoons)

      Gerber

      Munchkin

       

      184

      Breast Pump

      Medela

      Spectra

       

      185

      Children's Cough Medicine

      Children's
      Tylenol

      Children's
      Robitussin /
      Zarbee's
      Naturals (Tie)

       

      186

      Children's Thermometer

      Vicks / Braun (Tie)

         

      187

      Diapers

      Pampers

      Huggies

       

      188

      Dolls

      Barbie

         

      189

      Infant / Baby Feeding
      Products (Bottles and Nipples)

      Dr. Brown's

      Philips Avent /
      Gerber (Tie)

       

      190

      Natural Baby Care

      Johnson's Baby

      Aveeno Baby

       

      191

      Nursing Pads

      Lansinoh

         

      192

      Organic Baby Food

      Gerber

         

      193

      Toys

      Fisher-Price

      Lego

       

      AUTOMOTIVE

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      194

      Auto Brake Service Provider
      (Non-Dealer)

      Midas

         

      195

      Auto Insurance Provider

      State Farm

      Progressive /
      Geico (Tie)

       

      196

      Auto Muffler Service
       Provider (Non-Dealer)

      Midas

      Meineke

       

      197

      Auto Rental Company

      Enterprise

      Hertz

      Avis

      198

      Car Detailing Products

      Armor All

      Meguiar's

       

      199

      Extended Auto Warranty

       (Non-Manufacturer)

      CarShield

         

      200

      Gas Station

      Shell

         

      201

      Oil and Lube Change Service

      Jiffy Lube

         

      202

      Tire Sales & Service

      Discount Tire
      (America's Tire)

      Goodyear

       

      203

      Tires

      Goodyear

      Michelin

      Firestone

      204

      Windshield Repair /
      Replacement Service

      Safelite
      AutoGlass

         

      RESTAURANTS & RETAIL

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      205

      Convenience Store

      7-Eleven

         

      206

      Conventional Grocery
      Store (Midwest)

      Kroger

      Walmart /
      Meijer (Tie)

       

      207

      Conventional Grocery
      Store (Northeast)

      ShopRite

      Stop & Shop

       

      208

      Conventional Grocery
      Store (South)

      Kroger / Publix (Tie)

       

      Walmart

      209

      Conventional Grocery
      Store (West)

      Safeway

         

      210

      Department Store for
      Fashion

      Kohl's/ Macy's (Tie)

         

      211

      Dollar Store

      Dollar Tree

      Dollar General

      Family Dollar

      212

      Grocery Store for
      Affordable Baby Products

      Walmart

         

      213

      Grocery Store for
      Affordable Gluten Free
      Products

      Walmart

         

      214

      Grocery Store for
      Affordable Natural &
      Organic Products

      Whole Foods
      Market / Trader
       Joe's (Tie)

       

      Walmart

      215

      Grocery Store for
      Affordable Wine

      Walmart

         

      216

      Grocery Store for Low
      Prices / Affordability -
      (Midwest)

      Aldi

      Walmart

      Kroger

      217

      Grocery Store for Low
      Prices / Affordability
      (Northeast)

      Aldi

      Walmart

      Shoprite

      218

      Grocery Store for Low
      Prices / Affordability
      (South)

      Walmart

      Aldi

      Kroger

      219

      Grocery Store for Low
      Prices / Affordability
      (West)

      Walmart

      Winco

       

      220

      Grocery Store for Natural
      & Organic Food

      Whole Foods Market

      Trader Joe's

      Sprouts Farmers
      Market

      221

      Grocery Store for Pickup
      and Delivery  (Midwest)

      Walmart

      Kroger

       

      222

      Grocery Store for Pickup
      and Delivery (Northeast)

      Walmart

         

      223

      Grocery Store for Pickup
      and Delivery (South)

      Walmart

      Kroger

       

      224

      Grocery Store for Pickup
      and Delivery (West)

      Walmart

         

      225

      Juice and Smoothie Bar

      Jamba

      Smoothie King /
      Tropical
      Smoothie Cafe
      (Tie)

       

      226

      Mattress Retailer

      Mattress Firm

         

      227

      Online Retailer for Pet
      Supplies

      Chewy

      Amazon / 
      PetSmart (Tie)

       

      228

      Quick Service Restaurant
      for Burgers

      McDonald's

      Burger King

      Wendy's

      229

      Quick Service Restaurant
      for Pizza

      Domino's

      Pizza Hut

      Little Caesars

      230

      Quick Service Restaurant
      for Sandwiches

      Subway

      Mcdonald's

       

      231

      Restaurant Chain for
      Chicken

      KFC

      Chick-fil-A

      Popeyes

      232

      Retailer of Camping Gear

      REI

      Bass Pro Shops
      & Cabela's

       

      233

      Retailer of Hunting &
      Fishing Gear

      Bass Pro Shops
      & Cabela's

         

      234

      Small Format Grocery

       Store

      Aldi

         

      SERVICES

      #

      CATEGORY

      RANK #1

      RANK #2

      RANK #3

      235

      Airline Rewards Credit
      Card

      Delta

      Southwest /
      American
      Airlines / United
      (Tie)

       

      236

      Bank for Personal Banking

      Chase

         

      237

      Cashback Credit Card
      Provider

      Discover /
      Capital One (Tie)

       

      Chase

      238

      Cellular Service Provider

      T-Mobile /
      Verizon (Tie)

       

      AT&T

      239

      DNA Testing

      Ancestry

      23andMe

       

      240

      High Speed Internet
      Provider

      Xfinity

      Spectrum

      AT&T

      241

      Home Insurance Provider

      State Farm

      Allstate

       

      242

      Home Phone Service
      Provider

      AT&T

      Verizon

      Spectrum /
      Xfinity (Tie)

      243

      Home Security Provider

      ADT

      Ring

       

      244

      Junk Removal Service

      1-800-Got-Junk?

         

      245

      Lower Fee Investment
      Brokerage

      Fidelity
      Investments

      Charles Schwab

       

      246

      Meal Kit Delivery Service

      HelloFresh

         

      247

      Online Casino

      FanDuel

         

      248

      Online Language Learning

      Duolingo

      Babbel

       

      249

      Online Real Estate
      Marketplace

      Zillow

      Realtor.com

       

      250

      Online Sports Book

      DraftKings

      FanDuel

       

      251

      Parcel Delivery Service

      UPS

      USPS / FedEx
      (Tie)

       

      252

      Pharmacy

      CVS Pharmacy

      Walgreens
      Pharmacy

       

      253

      Real Estate Agency

      RE/MAX

         

      254

      TV Service Provider

      Xfinity

      Spectrum

       

      255

      Website Builder

      Wix

      GoDaddy

       

      256

      Weight Loss Program

      WW (Weight
      Watchers)

         
      How winners are determined

      26,646 qualified American shoppers determined the 2024 BrandSpark Most Trusted Awards winners in 256 individual categories, through 182,080 top-of-mind unaided responses for the brand they trust most in product categories they shop, retailers they shop, and services they use. The brand voted most trusted is listed as Rank #1 and any brand Ranked 1-3 is considered a "Top 3 Trust Leader".  Ties are declared when the margin of trust share is less than 3% from another brand. Brands must exceed a minimum threshold of 10% of unaided citations to be included in the list.

      The Program is in its 11th year in the United States and Canada, and this is the second year of UK results. The BrandSpark Most Trusted Awards continue to set the standard for highly credible consumer-voted awards.

      About BrandSpark International

      Founded in 2001, BrandSpark International is a research and consulting firm that provides brands with the insights they need to understand the omnichannel shopper, refine their strategic brand positioning, build consumer trust and improve the success of their new product launches.

      *Permission and authorization from Best New Product Awards Inc. are required to reference the BrandSpark Most Trusted Awards win or use the Most Trusted Logo or winning Claims.

      For further information, interview requests, or complimentary trust insights from the BrandSpark American Trust Study,  please contact:  

      Adam Bellisario, Associate Vice-President, BrandSpark Most Trusted Awards
      abellisario@brandspark.com
      (416)-561-0096

      For licensing information, please contact:

      Brian Kolb, CEO, EnVeritas Group
      brian@enveritasgroup.com 
      (832)-612-8366

       

      SOURCE BrandSpark International

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