26% of Tweets Express Disappointment That iPad Can't Replace iPhone

Yet, in 50,000 Tweets Analyzed by Attensity, 87% Indicate Intent to Purchase

Apr 06, 2010, 05:02 ET from Attensity Group

PALO ALTO, Calif., April 6 /PRNewswire/ -- Attensity™ Group, the leader in business user applications that generate value from unstructured data, has issued its analysis of public reaction in Twitter to the release of the Apple iPad™ (http://www.attensity.com/en/Company/Blog/2010/04/ipad_release.php). This analysis follows Attensity's previous report on sentiment around the iPad after its official launch announcement in late January (http://www.attensity.com/en/Company/Blog/2010/02/iPad.php).

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Over the weekend of April 3-4, Attensity evaluated the sentiment of 50,000 discussion-oriented messages, or "tweets," on the iPad using Attensity Analyze for VOC (http://www.attensity.com/en/Applications-and-Services/Applications/Voice-of-the-Customer/Voice-of-the-Customer-Index.html), part of Attensity's semantic analysis application suite.

Seventy-three percent of the tweets expressed positive sentiment toward the iPad. The features that apparently make people happiest are the iPad's screen quality, keyboard and, especially, its varied applications. Oddly, 26 percent of tweets indicated hope that the iPad could potentially replace the iPhone®.

Conversely, the biggest disappointment with the iPad is that it is not an iPhone replacement device (26 percent). Negative sentiment also centers on the lack of support for Adobe® Flash, application pricing, and the iPad's synchronization speed.

Yet, despite this negative sentiment, 87 percent of tweets on the iPad expressed a clear intent to purchase the device.

Read the full analysis on the web site, along with other examples from Attensity of trend analysis in social media: http://www.attensity.com/en/News-and-Events/Resource-Center/index.html.

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity Group's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at http://www.attensity.com/en/Company/Blog/index.php, http://twitter.com/attensity and http://www.facebook.com/attensity.

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.


Michelle de Haaff

Lisa Hawes

Attensity Group

Sterling Communications

(650) 433-1700

(408) 884-5155



SOURCE Attensity Group