28th Annual Shell Rotella SuperRigs® Rolls into Historic Lexington, Va.

Premier Truck Beauty Contest will be held at LEE HI Travel Plaza from June 10-12

Jun 09, 2010, 16:56 ET from Shell Rotella

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HOUSTON, June 9 /PRNewswire/ -- The 28th annual Shell Rotella SuperRigs® competition will be held June 10-12 at the LEE HI Travel Plaza, 2516 North Lee Highway, Lexington, Va. The Shell Rotella SuperRigs® competition is the premier truck beauty contest for actively working trucks.  Owner/operator truckers from across the United States and Canada will compete for cash and prizes valued at approximately $25,000.  Additionally, 12 lucky drivers will be selected to have their truck featured in the 2011 Shell Rotella SuperRigs™ calendar.

"The Shell Rotella SuperRigs® event is one of the most anticipated events of the year for truckers, and it allows us to honor drivers and provide them the ability to showcase their amazing trucks each year," said Mark Reed, global brand manager, Shell Rotella. "After we launched the Shell Rotella® Energized Protection™ portfolio of heavy duty engine oils last fall, we were determined to energize the Shell Rotella SuperRigs® event as well.  LEE HI Travel Plaza is a great location, we have added a lot of fun events, and the community support from the Lexington area has been tremendous."

Events and attractions anticipated during the three-day contest include a daily carnival, hot air balloon rides and trucker's drive-in movie night featuring Smokey and the Bandit.  Free nightly concerts include bluegrass band Nothin' Fancy; 70's show band Right On Band; and the country music of Burns & Poe.

A parade on Friday night, June 11th, will showcase some of the contest entrants, local community and civic organizations, and a special collection of antique trucks.  The parade will proceed through downtown Lexington and end at LEE HI Travel Plaza, where a spectacular fireworks show will kick off the big rig light contest.

The National Tractor Pull Association Shell Rotella mini-modified tractor will make its debut at Shell Rotella SuperRigs®.  Puller Larry Koester, a multi-time NTPA mini-modified division champion, will be attending all three days of the event.  The Rotella Road Show, which uses visual demonstrations to highlight the capabilities and benefits of Shell Rotella® Energized Protection™ engine oils, will also be featured.

Trucks entered in Shell Rotella SuperRigs® are judged by industry professionals who work for major trucking publications and broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality, and workmanship.  In total, 25 working trucks receive awards for categories such as Best of Show, Tractor, Tractor/Trailer Combination and Classic categories.

The truck beauty contest is free to all participants.  Every entrant will receive a gift package consisting of one gallon of Shell Rotella® T Triple Protection® engine oil; one gallon of Shell Rotella® ELC Extended Life Coolant; a single application tube of Shell Retinax Fifth Wheel Grease; Shell Rotella SuperRigs t-shirt and hat; a 2010 Shell Rotella SuperRigs™ calendar; and a package of Rain-X® wipes.

Shell Rotella SuperRigs® truck beauty contest entrants can register on site upon arrival and enter the judging line whenever they are ready.  Judging will take place between 9 a.m. and 5 p.m. on Thursday and Friday, June 10 and 11, and between 8 a.m. and noon on Saturday, June 12.  Judging takes about 20 minutes, and contestants do not need to be present to win. The presentation ceremony for the awards will take place at 1:30 p.m. on June 12.

Along with the above categories, awards will also be given in specialized categories such as "Best Chrome," "Best Theme," "Best Mural," "Best Lights," "People's Choice" and others.  The "Best Lights" judging will be held at dark on Friday evening, and the "People's Choice" award will be voted on throughout the event by all contestants and spectators.

The Shell Rotella® Energized Protection™ portfolio is led by three premium heavy duty engine oils that provide protection in three critical areas by helping to control acids, deposits and wear.  Shell Rotella® T6 Full Synthetic SAE 5W-40 oil, offers protection for the latest low-emissions technology for after treatment systems and helps promote energy savings and maintenance savings.  Shell Rotella® T5 Synthetic Blend Technology oil is formulated to provide fuel economy and improved low-temperature flow.(1)  Shell Rotella® T Triple Protection® oil has shown up to a 22 percent reduction in engine wear(2).

Visit www.Rotella.com for more information about the Shell Rotella SuperRigs® competition and Shell Rotella® engine oils.

The information contained herein is a summary of the rules and conditions of the Shell Rotella SuperRigs® competition.  Shell Lubricants reserves the rights to cancel, rescind, revise or extend this contest at any time.  

Shell Rotella SuperRigs® Event Schedule



Thursday, June 10



9:00 AM

Event/Judging Line / Rotella Road Show Opens

11:00 AM

Customer Appreciation Weekend Activities

1:00 PM

Antique Truck Show Opens

2:00 PM

Trucker Bingo

5:00 PM

Judging Line Closes

6:00 PM

Carnival Opens

7:30 PM

Antique Truck Show Closes

8:00 PM

Concert - Nothin' Fancy

9:00 PM

Trucker's Movie Night; featuring Smokey and the Bandit at Hull's Drive In

10:30 PM

Carnival Closes



Friday, June 11



9:00 AM

Event / Judging Line / Rotella Road Show Opens

11:00 AM

Customer Appreciation Weekend Activities

1:00 PM

Antique Truck Show Opens

2:00 PM

Trucker Bingo

5:00 PM

Judging Line Closes

6:00 PM

Truck Parade/Contestant Dinner

7:00 PM

Carnival Opens

8:00 PM

Concert - Right on Band

9:00 PM

Fireworks / SuperRigs lights contest

11:30 PM

Carnival Closes



Saturday, June 12



8:00 AM

Event / Judging Line / Rotella® Road Show Opens

10:00 AM

Kids Corner/ Antique Truck Show Opens

11:00 AM

Customer Appreciation Weekend Activities begin

12:00 PM

Judging Line Closes/Carnival Opens

12:30 PM

Live Auction Starts

1:30 PM

Shell Rotella SuperRigs® Awards Presentation

4:00 PM

BBQ contest

5:00 PM

Customer Appreciation Weekend Activities end

7:00 PM

BBQ contest Judging

8:00 PM

Concert - Burns and Poe

9:00 PM

Fireworks

10:30 PM

Carnival Closes



About Shell Lubricants

The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.(a) The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell RIMULA®, Shell Rotella® T, Shell SPIRAX®, Jiffy Lube® and a portfolio of leading car care brands.

(a) Kline & Company, "Competitive Intelligence for the Global Lubricants Industry, 2008 – 2018."

NOTES TO EDITORS

Cautionary Note:

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov).  These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, June 5, 2010. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

(1) Compared with conventional Shell Rotella® T Triple Protection® 15W-40 engine oil.

(2) Reduction in iron wear based on comparative field testing against Shell Rotella® T3 SAE 15W-40 (CJ-4)

SOURCE Shell Rotella



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