2Market Information Inc., Publisher of Technology Transfer Tactics, Announces the Launch of New Monthly Publication, Industry-Sponsored Research Management

ATLANTA, Jan. 31, 2017 /PRNewswire/ -- 2Market Information Inc., publisher of Technology Transfer Tactics newsletter and producer of distance learning programs for technology transfer professionals, has announced the launch of Industry-Sponsored Research Management, the first and only how-to newsletter helping universities attract more corporate-sponsored research and manage those partnerships effectively. 

This monthly publication is a single source of how-to, practical information focused squarely on providing industry-sponsored research managers with high-level strategies and best practices guaranteed to bring in more contracts, negotiate deals effectively, build lasting relationships with corporate sponsors, protect valuable intellectual property, and ensure airtight compliance practices.

"The squeeze on research funding from traditional government and other grant sources is something every university has been dealing with, and many have turned to lucrative industry-sponsored collaborations to replace or supplement that traditional funding,"  says David Schwartz, 2Market Information's CEO and publisher. "There are tens of millions of dollars involved, critical intellectual property issues, difficult contracting and negotiation challenges, and very tricky conflict of interest concerns – yet there has been a near-total absence of in-depth, practical coverage of these challenges. We aim to change that," Schwartz states. 

Subscribers to Industry-Sponsored Research Management will receive expert guidance in every crucial challenge they face. A sampling of just a few of the key topics covered include:

• Marketing research capabilities and building ties with new industry partners
• Negotiating terms that support the university's mission and its researchers, protect IP, and still satisfy corporate partners
• Dealing expertly with complex intellectual property issues
• Reaching out to faculty and engaging them in efforts to build industry partnerships
• Monitoring and preventing research bias, fraud and conflicts of interest
• Working effectively with industry partners to ensure contract compliance, administer funds, and maintain open, ongoing dialogue and collaboration
• Complying with export control regs, tax rules, Bayh-Dole rules, and other complex regulatory and legal requirements

Charter subscribers to Industry-Sponsored Research Management will also receive a free distance learning collection, Best Practices in Forming and Managing Industry-University Partnerships. It includes three programs that tackle some of the toughest challenges faced in the industry-sponsored research arena.

Through its publications and webinars, Atlanta-based 2Market Information Inc. has become the leading independent information provider for tech transfer and research commercialization professionals worldwide. With the launch of Industry-Sponsored Research Management, the organization's expert journalists are poised to provide detailed, advanced strategies from universities worldwide who are successfully partnering with industry to fund and advance technologies in their research labs.

For a free copy of the premiere issue, CLICK HERE or call 239-263-0605. For further information on the publication or to become a charter subscriber for just $297 (a $100 discount), plus receive the three-program distance learning collection Best Practices in Forming and Managing Industry-University Partnerships,  CLICK HERE.

Contact:

David Schwartz
CEO and Publisher
2Market Information Inc.
www.techtransfercentral.com/ISRM
404-626-8191
E-mail: [email protected]

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SOURCE 2Market Information Inc.