3 Clothing Branding Opportunities to Catch the Consumer's Eye
Options from Hi-Tech Printing & Labeling Inc. give designers of unpackaged products the opportunity to let their brand shine.
LOS ANGELES, Jan. 21, 2015 /PRNewswire/ -- When it comes to distinguishing their brand from a sea of competitive products, it's important for businesses to recognize the importance of proper branding and packaging. However, when it comes to the clothing market, products are displayed on racks that usually don't allow for product packaging in the traditional sense. Because of this, clothing and fabric designers wishing to distinguish their brand turn to experienced tag and label manufacturers like Los Angeles based Hi-Tech Printing and Labeling Inc. known for their ability to facilitate the branding of clothing and textile products. Here are three things that customers ask for when looking to distinguish their clothing.
- Collar and Waist Labels – Often, the first thing that a shopper does when they pick up an item of clothing off of the rack is to look at the inside collar, or the waistline in the case of pants, to see if that item of clothing is in their size. While some designers opt for a simple text design, others go to companies like Hi-Tech Printing and Labeling Inc. to get an attractive, eye-catching label. These personalized fabric labels give the designer the opportunity to grab the consumer's attention with a label that is both chic and distinctive.
- Hang Tags – The second place that customers usually look after they determine that a particular item of clothing is in their size is to the sleeve hang tag to check the price. This is another opportunity to sell consumers on the originality and value of their clothing or fabric products. It is always a good idea to give fabric labels custom designs so that, when a customer is looking at the price, they can equate that price with originality and quality, not just a boring, plain white paper tag. It is sometimes hard for typical consumers to immediately judge the quality of a fabric, so an attractive fabric label can easily sway their opinion of the overall product.
- Organic labels - In a 2013 survey conducted amongst 420 respondents, 12% said that they preferred organic cotton products. While many people are aware of the growing trend of shoppers buying organic food, some businesses are unaware that there is also a growing demand for organic fabrics. By making customers aware that their company uses organic cotton for their clothing or labeling, businesses can position their brand in a place that allows them to capture that niche market. Hi-Tech Printing and Labeling Inc. can make green-minded companies a custom organic label that allows them to truthfully claim environmental responsibility throughout the entire process.
Companies that take advantage of all of the tags offered by custom fabric labeling companies like Hi-Tech Printing & Labeling Inc. are put on the right track toward distinguishing their brand from the competition. If your clothing or fabric business is looking for an easy and affordable way to demonstrate the quality and uniqueness of your products to customers, go to www.fabriclabels.com or call 213-746-7772 today.
PR submitted by www.Cyberset.com
SOURCE Hi-Tech Printing & Labeling Inc.
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