BALTIMORE, May 16, 2013 /PRNewswire/ -- R2integrated, a digital marketing and technology firm, has released a new video and blog on the importance of conducting offline as well as online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers. What makes someone act, click and convert? Knowing these drivers and audience behavior patterns are a critical first step to defining a digital marketing strategy.
Read more about the metrics and KPIs of an audience analysis that are beyond demographic data and some of the key tools that marketers can leverage to help shape their digital marketing strategy around a clearly defined audience.
R2integrated ("r2i") is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey's.