$30 million fundraise to accelerate IMPT growth

 Global business offering consumers over four million hotels worldwide.

DUBLIN, March 6, 2025 /PRNewswire/ -- IMPT, the Dublin-headquartered global application for travel and shopping has announced a $30 million fundraise in support the company's continued global expansion.  Through the adoption of AI and machine learning technology and with sustainability at the core of the business. IMPT has developed a business of scale that now includes a booking capability for over four million hotels worldwide and over 20,000 retailers in 195 countries.

Carbon reduction is at the core of IMPT's business model and for each transaction on IMPT Hotels and IMPT shopping, users can offset their carbon footprint by supporting impactful projects in reforestation, wind energy, solar energy, biogas and other significant clean energy initiatives. 

Along with the development of retail partners, the funding will be used intensify the marketing for user acquisition with the aim of positioning IMPT at the forefront of the sector. There will be targeted campaigns to build brand awareness and drive repeat purchasing, therefore developing loyalty. The IMPT hotel business is offered in both B2B and B2C online formats and on the App.

Sustainability is at the core of IMPT's business model and for each transaction on IMPT Hotels and IMPT shopping, users can offset their carbon footprint by supporting impactful projects in reforestation, wind energy, solar energy, biogas and other significant clean energy initiatives. 

IMPT provides a list of forty projects it supports across four continents, and which continues to grow, and users are able to directly chose an option. Customers book hotels or shop online or via the App; they get up to 45% cash back in the form of rewards; they then select a certified climate project of their choice; and the rewards are then converted into carbon credits for the selected project.

Denis Creighton, Co-Founder, IMPT, said: "Our aim is to bring a compelling proposition to consumers, whereby they not only achieve the best value on their hotel stays or online shopping, but for each transaction, make a real carbon reduction contribution. Currently we are tracking at 16% below the best available hotel rates provided by other online operators. We are also continuing to recruit world-leading retail brands, so it is win-win for our customers.

"We feel we are just at the beginning of our journey and that we have a very strong growth trajectory ahead. And the good news is that consumers are booking hotels stays and shopping in accelerating numbers."

Mike English, Creator, IMPT, said: "Technology is at the core of what we are doing, and we have used AI and machine learning to optimum effect to enable us to develop at the pace we have.  We will continue to leverage appropriate technologies as we develop our business, including blockchain, where we are able to efficiently record every step of the purchasing and carbon offset process.

"We are very excited about the carbon offset element of IMPT and believe consumers will want to support a business that enables them to meaningfully neutralise their carbon impact. We offer so many options from planting trees in Galicia in Spain, to onshore wind in Gujarat in India."

Full details are available on www.impt.io and the IMPT app is available on all app stores.

Issued for IMPT by Heneghan

SOURCE IMPT