Ongoing Commitment to Service Culminates in Third-Annual Delicious Difference Week

Oct 03, 2011, 06:00 ET from Kraft Foods

NORTHFIELD, Ill., Oct. 3, 2011 /PRNewswire/ -- Kraft Foods employees have signed up in record numbers to volunteer this week as part of Delicious Difference Week, the culmination of the company's ongoing commitment to improve communities around the world. During the third-annual week of volunteer service (Oct. 3-8, 2011), approximately 30,000 employees will roll up their sleeves to fight hunger and promote healthy lifestyles.

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

"We're unleashing the power of our global workforce to make a real difference in the communities where we live and work," said Chairman and CEO Irene Rosenfeld, who will work shoulder-to-shoulder with her colleagues today packing meals for families facing hunger in Chicago.  

"Our employees play a vital role in their communities all year long – serving lunch at local soup kitchens, teaching children about health and nutrition, building playgrounds, planting community gardens, and in so many other ways," Rosenfeld said.  "And with more than 700 volunteer events in 60 countries this year, it will undoubtedly be our biggest and most impactful week of volunteer service ever!"

Last year, Kraft Foods employees contributed nearly 155,000 volunteer hours – a number that has more than tripled since 2008. For 2011, the company expects upwards of 200,000 volunteer hours.

Teaming up with local nonprofit partners

During Delicious Difference Week, Kraft Foods employees are teaming up with numerous leading global and local nonprofit organizations, including Feeding America, Helen Keller International, KaBOOM!, Save the Children and INMED Partnerships for Children.  

Through Delicious Difference Week and multiyear programs funded by the Kraft Foods Foundation, Kraft Foods and its employees fight hunger and promote healthy lifestyles on almost every continent. Over the past 25 years, the company and the Foundation have donated more than $1 billion in cash, food and humanitarian aid globally.

Throughout Delicious Difference Week, images and video from volunteer events around the world will be featured on Kraft Foods Facebook page.

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

— make today delicious —


SOURCE Kraft Foods