30,000 Published Editions for the iPad

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Jul 29, 2010, 07:40 ET

SYDNEY, July 29 /PRNewswire/ -- Australian digital publishing services provider Realview today confirmed that over 30,000 editions from over 2,000 publications it produces for clients can now be interactively viewed on the Apple iPad, without the need to download anything from the App Store.

"We've invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad," explains Realview CEO, Mr. Richard Lindley. "Readers don't need to wait for an application to download or wait for updated content because with the latest Realview viewer, access to their favorite magazine, newspaper or catalog is instant. The reader experience is also enhanced as you would expect with a new device like the iPad, with streaming video and interactive advertisements delivered in the new viewer."

Publishers also have a lot to gain from the Realview iPad development, as Mr. Lindley explains: "Getting an iPad Magazine or newspaper ready for market is as simple as sending PDF files of the final content to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets, no testing, no Apple approval process, just straight to market with your iPad ready magazine within a matter of hours."

No development expense means no pass-on costs for consumers -- providing a competitive edge as well as delivering the fastest route to the online reading market. "Not requiring an application or distribution through the App Store means no requirement to pay 30% of subscriptions to Apple," observes Mr. Lindley. "New subscribers are also more likely to find a digital publication online through search engines such as Google, Yahoo or Bing rather than through the Apple App Store," although Mr. Lindley admits that some publishers will like the distribution channel that the App Store offers and hinted that Realview is developing new solutions for those publishers as well.

"Our publishing solution is constantly evolving to meet customers and publishers needs so you can expect to see some pretty innovative and engaging publications in the near future," Mr. Lindley concludes.

About Realview

Realview is a digital platform that brings together the familiarity of print and the engagement of online and tablets such as the Apple iPad. Working with traditional print assets, printers, publishers and agencies can create engaging online reader experiences quickly and cost effectively. From simple static brochures through to custom advertiser publications and portals, Realview can help create, distribute and track reader behavior through digital publications.

Ten years young, we are headquartered in Australia and have offices in Sydney, New York, Kuala Lumpur, Singapore and Manilla.

Our robust, flexible digital publishing solution is used by publishers all over the world. Clients include News Corp, Fairfax, Readers Digest, Conde Nast, Text Pacific and APN.