360 Sales Focus Executive to Address Testing Labs Conference

Discusses Effective Selling at American Council of Independent Laboratories Mid-Winter Meeting

Mar 25, 2011, 10:31 ET from 360 Sales Focus

TOWSON, Md., March 25, 2011 /PRNewswire/ -- 360 Sales Focus today announced that Carlos Diggs, managing partner of the firm's Sales Consulting Practice, will be a featured speaker at the American Council of Independent Laboratories (ACIL) 2011 Mid-Winter Meeting on Tuesday, March 29, at the Marriott Crystal City Hotel in Arlington, Va.

Diggs will discuss strategies and tactics for making sales happen, focusing on factors that contribute to creating a successful sales strategy and organization.

"The testing lab community is filled with committed persons who possess all the technical knowledge needed to support and advance a sales effort," said ACIL chief operating officer Richard Bright. "We're looking for Carlos to help them develop the sales knowledge they need to complement their technical expertise."

Diggs hopes to shatter preconceived notions about sales among the lab community of experts, challenging them to embrace sales and sales training.  He will share insights on formulating the best sales approach, based on a lab's unique place in the market, in order to generate high quality leads, advance sales, and nurture stalled or lost opportunities.

The ACIL 2011 Mid-Winter Meeting, the Policies and Practices Conference, has been designed to enhance public health, safety and the environment through the expanded use of independent commercial laboratories.  The conference will offer tracks for environmental sciences testing, conformity assessment testing, construction materials engineering and testing, and food sciences testing. For more information on the conference, visit www.acil.org.

About 360 Sales Focus

360 Sales Focus is a full service sales & marketing consultancy. We combine the best of sales and marketing from a single source. Our team of professionals has closed millions in business and generated return rates of up to 10 percent on marketing efforts. What 360 Sales Focus understands is how to reach, engage and close prospects through integrated marketing and intelligent selling. Our clients consider us their secret weapon when it comes to driving sustainable, profitable growth.  For a free consultation, please call 410.782.0360, or visit www.360salesfocus.com.

SOURCE 360 Sales Focus