PITTSBURGH, Nov. 11, 2015 /PRNewswire/ -- 360fly, Inc., the world's only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced YouTube sharing capabilities through 360fly's iOS and Android mobile app. 360fly users can shoot, edit and share directly to YouTube from the convenience of their smartphone.
"YouTube's support for 360-degree video has helped create awareness and drive demand for this emerging market," said Peter Adderton, CEO of 360fly. "Viewing 360-degree video is only half the experience. 360fly allows anyone to easily capture, edit and share an experience in 360 degrees – all from the convenience from a smartphone."
In addition to YouTube sharing capabilities, 360fly recently announced a strategic partnership with DEFY Media, the top digital producer and programmer for 13-34 year olds. Powered by 360fly's proprietary platform and technology, DEFY's top humor brand, Break.com, features interactive 360-degree video and virtual reality content.
360fly's interactive 360-degree video player provides viewers a 360 x 240-degree field of view. Viewers can immerse themselves within the video by swiping, as well as through motion-sensor technology by which the movement of the device itself controls the interactive experience of the video. With desktops and laptops, users can achieve this interactivity by clicking and dragging the video to see and experience different vantage points within the larger 360 x 240-degree field of view.
Additionally, in what could represent a landmark development in the widespread acceptance, consumption and evolution of virtual reality content, 360fly's free iOS and Android mobile app allow content to be viewed in "VR Mode." To date, consumption of virtual reality has been a very costly proposition, requiring the use of much higher priced equipment and limited to a small array of virtual reality content. In combination with Cardboard virtual reality goggles, 360fly opens the door for users to produce, consume and share virtual reality experiences at a moment's notice.
360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life's greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.
SOURCE 360fly, Inc.