3W Auto-life Marks 10 Years of Crafting Premium Floor Mats for Vehicles With Celebratory Deals, Contests, and a Durability Challenge

The anniversary event features sitewide savings, a guaranteed-prize lucky wheel game, and the launch of the 3W Challenge durability test.

EDISON, N.J., Sept. 9, 2025 /PRNewswire/ -- 3W Auto-life, a multi-award winning leader in premium custom-fit car floor mats, is celebrating its 10th anniversary with a month of deals and guaranteed-prize contests to thank drivers for a decade of support.

With the anniversary theme of "Built for Decades," the company will be publicly demonstrating its products' durability with The 3W Challenge, an ultimate test that puts the mats through extreme wear and stress—showing drivers firsthand how 3W mats hold up in real-world use and proving they really are built for decades.

Guaranteed Prizes With Lucky Wheel Spins

The highlight of 3W's anniversary event is its sitewide sale, making it more accessible than ever for drivers to outfit their vehicles with some of the most stylish and durable mats on the market. Once registered on the 3W Auto-life 10th anniversary event webpage, website visitors get one chance to spin the sure-win lucky wheel—sign up now at 3wliners.com to secure your prize! Each spin unlocks an exclusive reward, ranging from everyday discounts to major prizes.

The 3W Challenge: Seeing Is Believing

From muddy boots to spilled coffee, car mats take a beating—and most wear out or lose their shape over time. The 3W Challenge, presented via a YouTube video series by real-world reviewers, will prove what makes 3W mats different. In a series of side-by-side stress tests against traditional suction-molded mats, 3W's injection-molded design keeps its shape, cleans easily, and comes out looking nearly new.

"Drivers shouldn't have to replace their mats every few years. The 3W Challenge gives all the proof you need to see that our mats really are built to last for decades," a 3W spokesperson shared.

Videos from The 3W Challenge will be available on the official 3W YouTube channel.

10 Years of Growth and Recognition

Since its start in 2015, 3W Auto-life has focused on designing floor mats that combine durability with a perfect fit in compatible vehicles (listed on the 3W website). Over the past 10 years, the company has:

• Developed mats for more than 500 different vehicle models
• Partnered with over 20 global automakers, including Volkswagen, Ford, Tesla and others
• Built an 18,000m² production facility and a 10,000m² mold development center
• Earned 30+ design awards, including the prestigious German Red Dot Award
• Expanded into markets across North America, Europe, Asia, and the Middle East

Behind it all is 3W's own VigorMold™ process and eco-friendly Thorex™ material, which ensure its mats are safe, long-lasting, and easy to maintain. Guided by a "one car, one design" philosophy, 3W's professional R&D team delivers quality and innovation at every step.

Celebrating with Special Offers

To mark the 10-year milestone, 3W is offering limited-time anniversary deals:

• Up to 30% off at 3wliners.com
• Up to $50 off at 3W's official Amazon store

"Ten years is just the beginning," the 3W spokesperson added. "We've built 3W around the idea of quality that lasts, and the anniversary event is a chance to show drivers what that really looks like."

About 3W Auto-life

Founded in 2015, 3W manufactures high-end floor mats for a wide range of vehicles. They are partnered with over 20 major automotive manufacturers, and have designed floor mats for over 500 vehicle models. To date, their floor mats have won more than 30 design awards, including the prestigious German Red Dot Award, and are trusted by drivers in the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia, and beyond. Learn more at 3wliners.com.

SOURCE 3W Auto-life