40-Year-Old Mom Calls Out Tennessee Titans

Mar 22, 2012, 08:13 ET from Altrient, Inc.

LAS VEGAS, March 22, 2012 /PRNewswire/ -- Just about any professional football player worth seven figures and a second-round pick should expect a put-up-or-shut-up challenge every now and then. It could come from a disgraced opponent suffering the sting of a humiliating loss, a cock-sure wannabe looking to prove himself, or an irate fan emboldened by drunken bravado. But, someday, someone will throw down the gauntlet, name the time and place, and demand a mano-a-mano test of manhood.

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That someday is today and that someone is Cheryl Brost, a 5'2", 127-pound, 40-year-old mother of two from Eugene, Oregon. Brost has challenged the Tennessee Titans to a straight-up fitness competition April 12thApril 15th at CrossFit Talon at 331 Premier Court, Suite 101, Franklin, Tennessee, just south of Nashville, date and time to be determined. Her challenge was first issued on the Titans' Facebook page by Altrient Inc., a maker of high-performance nutritional supplements based in Henderson, Nevada.

"Cheryl Brost is our official spokesperson," said Cindy Nachman, CEO of Altrient, Inc. "We encouraged her to pursue this audacious challenge, which is open to any active Tennessee Titans player or coach. We have full confidence in her ability to fulfill the challenge by competing head-to-head with any and all of the Titans who accept. She's proven herself brave enough to make this commitment and woman enough to keep it. We're awaiting a response from the team."

Nachman declared the challenge to be completely serious and not merely a publicity stunt. It's actually a benefit for the Boys & Girls Clubs of Middle Tennessee. However, Nachman conceded that some people, including the Titans, might question its credibility. But make no mistake – Brost's got game.

"Cheryl is an elite CrossFit athlete who won the title of 7th Fittest Woman in the World at the 2011 CrossFit Games," Nachman stated. "She is a lifelong sports and fitness enthusiast with a stellar resume of athletic performance and achievement. She has earned her professional credentials in worldwide competition. She deserves respect and the serious consideration of her challenge by the Titans.

"Regardless of the outcome, the real winner of this challenge will be the Boys & Girls Clubs of Middle Tennessee," Nachman continued. "They will receive a $5,000 donation from Altrient, Inc. If Cheryl wins, we want the Titans to match our contribution for a total of $10,000."

"We are looking very forward to watching the 'challenge' unfold and thankful to Altrient, Inc. for including us in such an exciting and rewarding event," said Julia Elrod, Community Relations Director for the Boys & Girls Clubs of Middle Tennessee. "Cheryl's commitment, passion and drive serve as a great example to our Club kids, who face challenging circumstances everyday, that anything is possible with a little hard-work and faith in yourself."

Brost will be joining Altrient and The Balance Your Life Road Tour 2012 at the Southern Women's Show in Nashville April 12th through the 15th. She is currently competing in the 2012 CrossFit Games and will need to maintain her rigorous training schedule. Brost said the prospect of trouncing the Titans and the opportunity to double a healthy donation to a worthy cause will give her extra motivation.

The proposed "fitness" competition will be short, but extremely intense. It will be based on a randomly selected Workout of the Day (WOD), which is at the core of all CrossFit training, as well as the basis for all events in the CrossFit Games. At the end of the WOD, one simple question will be answered: Who is in better shape, Cheryl Brost or the NFL's Tennessee Titans?

Nachman hopes that important question will prompt the Titans to answer the challenge with their best available athlete(s). "This is not really about money or hype," she said. "This is about serious athletic training and healthy athletic competition to support an organization that does important work in Nashville and in communities throughout Middle Tennessee. On the other hand, we figure it will take Cheryl less than 20 minutes to settle any debate. So, to a certain extent, it's also about bragging rights."

The Boys & Girls Clubs of Middle Tennessee provide comprehensive youth development programs dedicated to Five Core Program Areas: Education & Career Development, Character & Leadership Development, Health & Life Skills, the Arts and Sports, Fitness & Recreation.

About Altrient

Altrient, Inc. makes high-performance nutritional supplements, including high-dose vitamin C. Altrient™ C uses a proprietary Liposome Encapsulated Delivery (LED) system that transports pure vitamin C throughout the body and directly to the cells.  LED is considered one of the most effective methods of delivering oral nutrients and because Altrient alone uses LED, it can offer levels of product effectiveness unmatched by any other supplement provider on the market.  Consumers can learn more about and purchase Altrient™ C at http://www.Altrient.com and http://www.facebook.com/Altrient.

Contact: Virginia Martino
virginia@brandltd.com or 702.257.2345


SOURCE Altrient, Inc.