400 Strong Turn Out to Support USA, Soccer for Peace

NEW YORK, June 16 /PRNewswire/ -- Soccer for Peace, a New York based non-profit organization aiming to unite children of war-torn regions in their shared love of sport, hosted a viewing  party / fundraiser at the Maritime Hotel in NYC, on occasion of the USA vs. England World Cup match. The event was sponsored by Jose Cuervo Tradicional, whose ongoing campaign uses soccer as a vehicle to promote social responsibility.  During halftime Christina Hsu, Brand Manager, Diageo, Jose Cuervo presented a $5,000 donation to Ori Winitzer who accepted the funds on behalf of Soccer for Peace.  

(Photo: http://www.newscom.com/cgi-bin/prnh/20100616/FL22125-a )

(Photo: http://photos.prnewswire.com/prnh/20100616/FL22125-a )

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(Photo: http://photos.prnewswire.com/prnh/20100616/FL22125-b )

"As the entire world celebrates soccer we are reminded of the healing power of sport," said Ori Winitzer Founder & Board Chairman of Soccer for Peace. "We thank Jose Cuervo for supporting our peace-building efforts. Their contribution will allow us to continue forging lasting international friendships through soccer," he adds.

Winitzer took a moment to share some of the organization's achievements and talked about the Soccer For Peace programming which occurs mainly in Israel, and is comprised of an overnight summer camp and year-long after school program for Arab and Jewish children. Both programs are built upon the same pillars of intensive soccer training, facilitated dialogue workshops, and social activities and excursions.

"Jose Cuervo is culminating a three-year campaign that is focused on inviting fans to live responsibly," said Christina Hsu.  "We are proud of the brand's designation as official sponsor of the US National Soccer team and our contribution to Soccer for Peace is a great way to celebrate the sport as the world's most important soccer tournament gets underway."

Some 400 adult professionals from the worlds of media, fashion, and finance attended the party. Everyone celebrated Dempsey's bouncing shot which tied the game 1-1.

ABOUT SOCCER FOR PEACE

Soccer for Peace is a non-profit organization aiming to unite children of war-torn nations in their shared love of soccer. Based in New York City, the organization has no affiliation; political, religious or otherwise.

Originally conceived as a one-time event, Soccer for Peace has blossomed into an ongoing peace-building effort. In 2005 the organization held its first overnight camp, providing intensive soccer training and dialogue workshops to 25 Arab and 25 Jewish children. Soccer for Peace subsequently increased its programming to include an after school program providing a similar mix of activities. This summer, on the eve of the World Cup Final, the organization's sixth consecutive overnight camp is scheduled to begin.  

ABOUT JOSE CUERVO

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world.  The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Platino, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc.  Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories.  These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.  Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.

SOURCE Soccer for Peace