42BELOW® Vodka Celebrates ... Swap Ideas Day?

CORAL GABLES, Fla., Sept. 9 /PRNewswire/ -- Everyone shares a desire to be heard, a desire to share their thoughts and ideas, even in the face of complete and utter rejection.  Though very few ideas ever generate the sort of brilliance that will actually stick in a person's mind, 42BELOW® vodka believes throughout history the concept of idea swapping has played a huge role in human innovation and progress.

On Friday, Sept. 10, 42BELOW celebrates Swap Ideas Day, which really is a national holiday according to several reputable websites, by raising a cocktail and toasting the independent spirit and creativity of the American people. After all, only in America would someone be able to create a holiday to celebrate the swapping of ideas. Some ideas shared on Swap Ideas Day will be so good that they will spread like wildfire. Others, not so much.

After discovering this ingenious holiday, 42BELOW felt compelled to make Swap Ideas Day more tasteful than it sounds – literally. To mark this day of shared thought and creativity, the 42BELOW Vodka Professor, and all-around nice guy, Raj Nagra, shares his latest cocktail concoction, "The Light Bulb," to help everyone get up the nerve to start swapping ... ideas of course.

The Light Bulb

• 2 parts (oz.) of 42BELOW Passionfruit flavored vodka
• 1/2 fresh lime
• 6 cucumber chunks
• Pinch of rock salt
• 2/3 parts agave nectar

Method: Muddle ingredients; add 42BELOW Passionfruit and shake with ice

Glass: Serve into old fashioned

Garnish: Cucumber slice

Now it's time for a swap meet. On Friday, September 10, 42BELOW encourages consumers (21+) to visit the 42BELOW Facebook page - http://facebook.com/42BelowVodka - and share an idea (via wall comment) that just might make a tasty cocktail. Let the cocktail swapping begin ... happy Swap Ideas Day!  

About 42BELOW

42BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth since its inception. The brand known for its innovative, bold and entrepreneurial style has earned a strong reputation for authentic New Zealand quality and exceptional taste, reflected in winning numerous prestigious international awards including gold medals (for the fourth year running) at the 45th World Selection of Spirits and Liqueurs 2007 Barcelona, the San Francisco Spirits Awards, the International Wines & Spirits competition UK, and Monde Selection, Brussels. 42BELOW vodka, acquired by Bacardi Limited in 2006, is currently distributed in more than 25 countries.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, please visit www.BacardiUSA.com.

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©2010 42BELOW AND THE 42 BOTTLE DESIGN ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. 42BELOW IMPORTING COMPANY, MIAMI, FL. VODKA – 40% ALC. BY VOL. – 100% GRAIN SPIRITS. FLAVORED VODKAS - EACH 40% ALC. BY VOL.

SOURCE 42BELOW