42nd Annual Thoth Awards Ceremony Honors Best Communications Campaigns in Washington
Media and PR Professionals Gather for Annual Awards Gala to Celebrate Achievements of Area Communicators
WASHINGTON, Sept. 27 /PRNewswire-USNewswire/ -- The Public Relations Society of America National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent and innovation in Washington public relations professionals at its 42nd annual Thoth Awards, held at the historic Willard InterContinental Hotel. Thoth, named after the Egyptian god of communications, honors the best and brightest each year.
Special guest presenters Chris Hansen of "Dateline NBC", NBC News, and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV, were in attendance with National Capital Chapter leadership and nearly 250 guests. The Egyptian-themed gala presented 25 Thoth Awards and 20 Certificates of Excellence to regional communications gods. The awards program included 23 categories, and recipients included a wide array of Washington area public relations agencies, companies, government organization, and trade and professional associations.
"This was a tremendous year for our chapter's signature Thoth awards program," said Jeff Ghannam, PRSA-NCC 2010 President. "This year's theme celebrates the traditional meaning of the Thoths Awards but there is nothing ancient or outdated about the winners. The innovative, strategic public relations work displayed in the nominations this year proves Washington, D.C. is home to many communications gods."
The Thoth "Best of Show" award was presented to Lockheed Martin for its campaign, "The I Campaign." Lockheed Martin also received the Thoth Award for Internal Communications.
Thoth Awards and Certificates of Excellence presented included:
Program Awards
Community Relations
Thoth – Stratacomm
Reputation/Brand Management
Thoth – Ogilvy Public Relations Worldwide for the Association of American Railroads
Certificate of Excellence – Hilton Hotels
Events and Observances (seven or fewer days)
Thoth – Biotechnology Industry Organization
Certificate of Excellence – Crosby Marketing Communications
Events and Observances (more than seven days)
Thoth – Brand Resources Group
Certificate of Excellence – Ketchum
Certificate of Excellence – Ogilvy Public Relations Worldwide for the Royal Netherlands Embassy
Public Service
Thoth – American Urological Association and Zeno Group
Thoth – GEOFFREY BEENE GIVES BACK and Research!America
Certificate of Excellence – Crosby Marketing Communications
Public Affairs/Issues Management
Thoth – National Automobile Dealers Association
Certificate of Excellence – GYMR Public Relations
Marketing Consumer Products & Services
Thoth – Sprint and Stanton Communications, Inc.
Certificate of Excellence – Embassy Suites Hotels with Emanate
Marketing Business-to-Business Products & Services
Certificate of Excellence – Crosby Marketing Communications
Global Communications
Thoth – Hilton Hotels
Certificate of Excellence – Ogilvy Public Relations Worldwide for TED
Crisis Communications/Issues Management
Thoth – Ogilvy Public Relations Worldwide for the American Peanut Council
Certificate of Excellence – Johns Hopkins Medicine
Internal Communications
Thoth – Lockheed Martin
Integrated Communications
Thoth – U.S. Department of Commerce, National Telecommunications and Information Administration/Ketchum
Certificate of Excellence – Ogilvy Public Relations Worldwide for the Internal Revenue Service
Component Awards
Media Relations
Thoth – American Urological Association and Zeno Group
Certificate of Excellence – Marianne Worley – So Young Pak
Certificate of Excellence – Crosby Marketing Communications
Certificate of Excellence – Ogilvy Public Relations Worldwide for Dupont Corian
Online Communications
Thoth – Pepco Holdings, Inc. with Stanton Communications, Inc.
Certificate of Excellence – Balance Interactive
Blog/Blogger Campaign
Thoth – Ogilvy Public Relations Worldwide Vtech
Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune
Written Communication/Print Version
Thoth – Johns Hopkins Medicine
Thoth – Mayes Communications Inc. Strategic Design Studio and Nannerdog & Associates for Medstar Health Corporate Privacy Department
Certificate of Excellence – Germanna Community College
Written Communications/Electronic Version
Thoth – National Automobile Dealers Association
Certificate of Excellence – Military Health System Office of the Chief Information Officer Communications Team
Annual Report
Thoth – NeighborWorks America
Public Service Announcements
Thoth – Operation Lifesaver
Certificate of Excellence – American Urological Association and Zeno Group
Speeches
Thoth – John D. Trybus – the Jane Goodall Institute
Website
Thoth – Monsanto and Edelman
Certificate of Excellence – Focused Image
Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune
Internal Video Program
Thoth – National Automobile Dealers Association
External Audio Program
Thoth – Strauss Radio Strategies
PRSA-NCC would like to thank all of the Thoth sponsors for helping to make the celebration a wonderful event. Diamond sponsors included Business Wire, News Generation, Inc., Ogilvy Public Relations Worldwide, PR Newswire and Strauss Radio Strategies. Silver sponsors included Balance Interactive, BurrellesLuce, GolinHarris, Marketwire and O'Dwyer's PR News. Production sponsors included 5th Element Communications, Focused Image, GRC Direct, Hackstone Film Group, News Generation, Inc. and PR Newswire.
About PRSA-NCC
PRSA-NCC is a professional public relations organization of approximately 1,400 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking. PRSA-NCC also promotes public relations education through five area Public Relations Society of America student chapters. For more information, please visit www.prsa-ncc.org or call 703-691-9212.
SOURCE Public Relations Society of America National Capital Chapter
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