43rd Annual Thoth Awards Ceremony Honors Best Communications Campaigns in Washington

Media and PR Professionals Gather for Annual Awards Gala to Celebrate Achievements of Area Communicators

WASHINGTON, Sept. 23, 2011 /PRNewswire-USNewswire/ -- The Public Relations Society of America National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent and innovation in Washington public relations professionals at its 43rd annual Thoth Awards, held at the National Press Club in Washington, D.C.  

(Photo: http://photos.prnewswire.com/prnh/20110923/DC74404)

Special guest presenters Scott Montgomery, editor of Roll Call, and Bill Novelli, co-founder of Porter/Novelli and honorary director of KidSave, were in attendance with National Capital Chapter leadership and nearly 190 guests.  During the gala, 27 Thoth Awards and 16 Certificates of Excellence were presented to regional communications stars.  The awards program included 27 categories, and recipients included a wide array of Washington area public relations agencies, companies, government organization, and trade and professional associations.

"We received many great nominations for the Thoth Awards this year," said Brigitte Johnson, APR, PRSA-NCC 2011 President.  "This year's winners implemented innovative communications strategies and demonstrated the true value of public relations by achieving impressive and accountable results.  We congratulate all winners and nominees and enjoyed hosting an evening of celebration to honor the hard work and success of so many public relations professionals."

As part of the gala, PRSA-NCC hosted a charity auction to support KidSave, a nonprofit organization that gives kids who are hidden from public view in foster care and orphanages the opportunity to visit with families and build lifelong relationships.  

The Thoth "Best of Show" award was presented to The Walmart Foundation for its campaign with Brand Resources Group, "Walmart Fighting Hunger Together Holiday Giving Campaign (2010)".

Thoth Awards and Certificates of Excellence presented included:

Blog
Thoth - Focused Image and N.E.W. Customer Service Companies
Certificate of Excellence - National Society Daughters of the American Revolution

Blogger Campaign
Thoth - Biotechnology Industry Organization and The Harbour Group

Brand/Reputation Management
Thoth - Focused Image and Lee Technologies

Brand/Reputation Management - Associations/Non-Profits
Thoth - American Lung Association and Porter Novelli
Certificate of Excellence - American Osteopathic Association and Brand Resources Group

Brochures
Thoth - Department of Veterans Affairs, Office of Information and Technology, IT Workforce Development and Booz Allen Hamilton
Certificate of Excellence - Focused Image and EADS North America
Certificate of Excellence - Brightview Senior Living and Crosby Marketing Communications

Crisis Communications
Thoth - The Airforwarders Association and Stanton Communications, Inc.
Certificate of Excellence - The Johns Hopkins Hospital and Johns Hopkins Medicine Marketing & Communications

Events and Observances - Seven or Fewer Days
Thoth - The Greenbrier and Stanton Communications, Inc.
Certificate of Excellence - Johns Hopkins Medicine

Events and Observances - More Than Seven Days
Thoth - The Walmart Foundation and Brand Resources Group

Global Communications
Thoth - The Government of Mexico and Ogilvy Washington

Integrated Communications - Business to Business
Thoth - Children's National Medical Center

Integrated Communications - Government
Thoth - Internal Revenue Service
Certificate of Excellence - Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury and Booz Allen Hamilton

Integrated Media Relations - Budget over $25K
Thoth - Progressive Insurance Automotive X Prize
Certificate of Excellence - National Safe Boating Council

Integrated Media Relations - Budget under $25K
Thoth - National Capital Region Transportation Planning Board

Internal Communications
Thoth - Johns Hopkins Medicine

Internal Video
Thoth - The American Hospital Association

Issues Management
Thoth - American Federation of State, County and Municipal Employees

Media Relations - Print
Thoth - Hispanic Scholarship Fund and Lipman Hearne, Inc.

Media Relations - Radio
Thoth - U.S. Department of Labor and Strauss Radio Strategies

Newsletters and Magazines
Thoth - American Federation of State, County and Municipal Employees

Online Communications
Thoth - St. Joseph Medical Center and Crosby Marketing Communications
Certificate of Excellence - FRESHFARM Markets and 4GreenPs and Pat Lute PR

Press Kit/Media Kit - Electronic
Thoth - Hilton Hotels & Resorts and Covalent Logic

Public Affairs
Thoth - Corinthian Colleges, Inc. and Stanton Communications, Inc.

Public Service
Thoth - U.S. Department of Health & Human Services' Office on Women's Health and Hager Sharp, Inc.
Certificate of Excellence - Legacy® and Ad Council/YouCast

Public Service Announcements
Thoth - U.S. Department of Agriculture and Crosby Marketing Communications
Certificate of Excellence - Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury and Booz Allen Hamilton

Publications - Print
Thoth - AARP and RTC Relationship Marketing
Certificate of Excellence - Alexandria Sanitation Authority and Michelle Collins, Ideologie Design Studio
Certificate of Excellence - American Federation of State, County and Municipal Employees

Speeches
Thoth - America's Promise Alliance and Ogilvy Washington and Home Front Communications
Certificate of Excellence - GED Testing Service

Websites
Thoth - Catholic Communication Campaign and Crosby Marketing Communications
Certificate of Excellence - Internal Revenue Service and Ogilvy Washington
Certificate of Excellence - Focused Image and Lee Technologies

PRSA-NCC would like to thank all of the Thoth sponsors for helping to make the celebration a wonderful event. Diamond sponsors included Balance Interactive, Business Wire, DS Productions Inc., News Generation, Inc., and Strauss Radio Strategies. Silver sponsors included CRT/tanaka, and PR Newswire.  Production sponsors included Focused Image, GRC Direct, Hackstone Film Group, and O'Dwyers.  PRSA-NCC also thanks DC AD Week for participating as a promotion partner for the Thoth Awards.  

About PRSA-NCC
PRSA-NCC is a professional public relations association of almost 1,500 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking. PRSA-NCC also promotes public relations education through five area Public Relations Society of America student chapters. For more information, please visit www.prsa-ncc.org or call 703-691-9212.

SOURCE Public Relations Society of America National Capital Chapter