4all by jofit Partners with Backe Digital Brand Marketing to Evolve and Grow Brand

RADNOR, Pa., Jan. 10, 2012 /PRNewswire/ -- 4all, a 'by women, for women' athletic apparel company, has selected Backe Digital Brand Marketing to help evolve its brand and expand its presence in the consumer market. The female-centric clothing line is set to compete against the likes of industry giants such as Nike, Adidas and Under Armour, as well as the leading boutique women's fitness apparel companies like Lululemon, Athletica and Lucy Activewear. Their edge? 4all has a passion for the perfect fit.

Located in Huntingdon Valley, PA, 4all was founded in 2006 by Physical Education teacher turned entrepreneur, Joanne Cloak. Cloak, an active female athlete, wanted to fill the gap in the market for flattering women's performance wear. Every stitch serves a purpose for performance and comfort. 4all is for all women, all sizes, all sports. Known historically for golf and tennis apparel – 4all now offers fitness apparel.

Backe will be redesigning and building a new eCommerce website to help increase traffic, improve the consumer experience and drive online sales. In addition, they will be enhancing the 4all identity with logo redesign and new messaging. Backe will also be designing point-of-sale materials that will build 4all's brand presence in national chain retailers, including Dick's Sporting Goods and Golf Galaxy, as well independent pro-shops and golf/tennis boutiques.

"We opened our search well beyond the Philly area for the perfect fit. We were seeking an agency partner that would really get us, our values and goals – Backe was that and more," says Joanne Cloak, founder of 4all. "They capture our energy, spirit and ambitions both strategically and creatively. We can't wait to see how our consumers react."

Backe will also create a promotional branding video that will live both in-store and online to educate consumers on the specific fit features of the clothing.

4all will join Backe's client roster that includes GlaxoSmithKline, Airgas, Peirce College, The Iron Shop and Alfred Angelo.

To find out more about Backe Digital Brand Marketing, contact John Backe at [email protected] or visit www.backemarketing.com.

SOURCE Backe Digital Brand Marketing