
4Cite Grows with Opening of New Hampshire Office and Two Key New Hires
ALBANY, N.Y., Nov. 28, 2011 /PRNewswire/ -- In response to rapid growth, 4Cite Marketing LLC (www.4cite.com), a leader in providing list brokerage, list management and integrated customer acquisition services, today announced the opening of a new office at 45 Main Street in Peterborough, New Hampshire. Industry veterans Michele Rabideau and Lisa Williams will join the New Hampshire team as account managers, effective immediately.
In addition to Rabideau and Williams, the New Hampshire office will house 4Cite's list management and list brokerage services team, reporting to President of 4Cite List Services Mike Hayden. The team will partner closely with the company's Albany headquarters and regional sales teams, while further building 4Cite's expertise and reach.
"The opening of our new office will allow for increased collaboration among 4Cite's staff, while streamlining the execution of our circulation planning, forecasting and co-op data management services," said Hayden. "As we grow our national footprint, Michele and Lisa further round out our team with more than 20 years of category experience that will help drive our business forward. They are two of the best in the list and circulation business, and their client experience and expertise are essential to driving our rapidly-growing roster of brokerage and list management clients."
In their newly-created roles, Rabideau and Williams will manage clients' circulation plans and will be responsible for finding new profitable universes to mail into with maximum efficiency. Most recently, Rabideau served as account manager and Williams served as director of Infogroup's New Hampshire office. They have more than two decades of experience in catalog launches, and delivering targeted marketing strategies and implementation. They both started their direct marketing careers at the Millard Group.
About 4Cite Marketing
4Cite Marketing LLC, provides list brokerage, list management and integrated multi-channel customer acquisition services. The product suite is designed to help its clients attract and retain customers across multiple channels. 4Cite Marketing leverages comprehensive data assets and online delivery technologies to identify, target and deliver marketing messages on behalf of their clients. 4Cite Marketing is proud to serve such organizations as Potpourri Group, Orvis, FootSmart, Cuddledown, and many more. For more information, visit: www.4Cite.com
SOURCE 4Cite Marketing LLC
Share this article