ALBANY, N.Y., Feb. 26, 2013 /PRNewswire/ -- 4Cite Marketing, a leading data management and marketing services company, and Datalogix, a leader in retail database marketing and predictive analytics, have partnered to introduce Genesis powered by Datalogix. Genesis unites the deep transactional data set of Datalogix and 4Cite's robust list fulfillment platform to provide retailers with highly targeted, purely incremental Direct Mail universes that drive more sales to improve ROI. Genesis is available to all Datalogix Direct Mail clients.
Genesis incorporates aggregated transactional data and demographic attributes to provide the most selective universe on the market – all at the individual list level. The added selection power from Datalogix data contributing clients gives those clients the opportunity to find more acquisition names through exchange and rental as well as enhanced list rental income due to broader market demand for names. In addition, 4Cite suppresses all housefile data so that retailers only pay for names that are truly incremental to their business.
"For years we have found value from both 4Cite and Datalogix for our direct mail data services, so we're excited by the opportunities that will come from the partnership between these two companies. It may be a real breakthrough in prospecting," said Bob Webb, Senior Vice President of Marketing for Potpourri Group.
Through this partnership, 4Cite will be responsible for maintaining the list rental files of the Datalogix clients who choose to participate, and will help list owners and mailers identify opportunities to hone list selection criteria using its directional response analysis technology, thus improving results of direct mail initiatives.
"We are thrilled to be partnering with a progressive and innovative company like Datalogix," said Jack Sturn, Senior Vice President of Business Development for 4Cite. "Datalogix's commitment to delivering quality acquisition opportunities combined with our state of the art delivery systems and expert acquisition knowledge will help us guide and provide value to the direct mail community in today's complex marketing landscape."
"Partnering with 4Cite to launch Genesis provides Datalogix members the best of both worlds," said Lori Paikin, General Manager of DLX Retail. "Members may order targeted names from Datalogix and look to 4Cite for their expertise in cost effectively fulfilling list rental and exchange orders. Additionally, 4Cite will provide Datalogix members with an exclusive benefit – the opportunity to enhance member-to-member list orders with Datalogix attributes. We have a very clear goal in mind – improving the ROI of our members' acquisition efforts."
About 4Cite Marketing
4Cite partners with marketers of many well known brands to develop online and offline programs that deliver profitable results. The 4Cite product suite is designed to help its clients attract and retain customers across multiple channels by leveraging comprehensive data assets backed by state of the art delivery technologies. For more information, visit www.4Cite.com.
Datalogix® is the leader at connecting digital media and offline purchasing data. We help over half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompassing over $1 trillion in consumer spending, powers campaigns for more than 75% of online media companies. DLX ROI™ is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in NYC, San Francisco, Boston, Chicago, Detroit, and London.
For more information, visit www.datalogix.com.
SOURCE 4Cite Marketing, LLC